Cropwatch Launches a Campaign to Boycott IFRA's 40th Amendment

As a response to IFRA's 40th Ammendment, Tony Burfield of Cropwatch is now leading a boycott and a petition. Click here to read a letter of IFRA as a response to Tony Burfield's letter. The first time in history that IFRA needs to defend itself.

I urge you to cast your vote for Cropwatch vs. IFRA in the poll run by Perfumer & Flavorist Magazine (it appears on the bottom left corner of the homepage). The results will be published in the February 7th issue of the magazine. Wouldn't it be fantastic if consumers will once and for all have an impact about these regulatory decisions instead of those being made for them?

It seems we have reached a point where taking action is in place.

More updates later, as the campaign proceeds, as well as more explanations about IFRA, the 40th amendment, saftey, and what it has to do with us - perfumers, perfume connoisseurs and consumers.

For now, here is a quote from Tony Burfield:
"The Pro-Synthetics Stance of the EU Cosmetics Sector.
The ongoing policy direction of the Cosmetics section of the EU Commission then, is effectively condemning EU cosmetic/fragrance consumers to a synthetic chemical future, via the progressive & continuous assaults, often on dubious toxicological grounds, on the freedom to use, formulate with, & to buy, products which contain natural aromatic ingredients. These regulations against natural ingredients are biting deeper & deeper, such that incoming new perfumers do not have the skills to create fragrances with natural materials any more, as they are only expert in synthetic (Corporate) perfumery.
Cropwatch believes the right for EU fragrance consumers to choose natural perfumes composed entirely of natural ingredients, is a basic human right, and this principle should be tested in law. The current demand for 100% natural perfumes - and now even a demand for 100% organic perfumes - is high in the EU marketplace. However perfumery companies cannot legally place many traditional natural perfume types on the marketplace (e.g. citrus colognes, fougeres etc.) because of existing regulations and red tape which work against formulation with natural ingredients. But fragrance consumers don’t want 100% synthetic perfumes – they have noticed that they smell unfinished, ‘chemical’ & disgusting - they want perfumes composed either of both natural & synthetic ingredients, or of 100% natural ingredients, and Cropwatch can’t see why EU fragrance consumers shouldn’t have them."

Another interest read: I also recommend you read this article.

Artisan Natural Perfumers' Guild Press Release re IFRA's 40th Amendment

-Boycott Called to Halt Adoption of International Fragrance Association’s (IFRA) 40th Amendment by UK-based Watchdog Organization Cropwatch Gains Momentum with Online Poll and Petition. Poll by Perfumer and Flavorist newsletter P&Fnow shows a landslide for Cropwatch with 85.1% of the vote.

-USA- based Artisan Natural Perfumers Guild joins in effort to Demand Opening the Process Up for Public Input and Review of the Process before thousands of small perfumery and toiletry businesses are adversely affected by restrictive, unfair compliance standards.

FOR IMMEDIATE RELEASE: MIAMI SHORES, Fla./February 8, 2007. On February 7, 2007, fragrance and flavor trade magazine Perfumer & Flavorist released the results of an online poll showing 85.1% of readers in favor of boycotting proposed fragrance industry guidelines that will heavily limit the use of natural essential oils in perfumes and cosmetics.

Compliance with these guidelines (the IFRA 40th Amendment) requires that listed essential oils and naturally occurring constituents be kept to certain minimal levels in consumer products. At the core of the Amendment are safety issues in regard to skin reactions. The ANPG and Cropwatch fully support sensible safety guidelines to protect the consumer, but do not believe IFRA has proved that many of the essential oils affected present the supposed risk, nor have they allowed input from the impacted concerns, especially small businesses.

Although IFRA guidelines are only mandatory for their members, they have become the industry norm globally. Consequently, the livelihood of many small businesses is being threatened by an organization that does not represent them. Adhering to the complex measures not only requires sophisticated computer software, which most small natural products businesses do not possess, it also unfairly targets natural ingredients. Without a level playing field, these small businesses cannot be expected to compete. Approximately 200 essential oils will be controlled by IFRA if their 40th amendment is ratified.

Previous IFRA guidelines have been responsible for the reformulation of many classic perfumes, essentially destroying works of art that existed in liquid form. It is asserted that perhaps a warning label would have sufficed in allowing the original perfume, scent intact, to remain on shelves. Just as demand for natural toiletries and fragrances is growing worldwide, the 40th Amendment could do damage from the level of growers, distillers, up to suppliers and manufacturers. The end result may be the destruction of businesses and the absence of genuine naturally scented shampoos, creams, lotions, perfumes and soaps from store shelves.

To illustrate how the existing and proposed regulations from IFRA do not make sense, ANPG President Anya McCoy recently blogged on Peanuts vs. Perfume. Peanuts can kill susceptible people, yet their sales are unrestricted: Some perfumes may cause a rash, yet the International Fragrance Association’s (IFRA) 40th Amendment wants to severely limit the public’s access to them. Consumers are allowed to make informed decisions about peanut products, yet with IFRA and EU (see the related FAQ) guidelines and regulations in place, consumers will no longer have the freedom to make informed decisions about which scented products they wish to use. Access to aromatherapy essential oils may also be limited.
The ANPG believes the amendment may be unreasonable because the measures are based on questionable scientific premises, and they are decided behind closed doors without any possibility of public discussion or debate. Since the call for a boycott was proposed two weeks ago by little-guy Cropwatch, 549 people have signed an online petition, backing the challenge to the Goliath IFRA. http://www.ipetitions.com/petition/ifra40/signatures.html

Therefore, the ANPG joins Cropwatch in asking for a moratorium on the IFRA 40th amendment, until these issues have been fully addressed. We ask that a review of the scientific methodologies that were used in the original determinations of skin sensitization be examined, that the compliance requirements be reviewed, and that warning labels on products be considered in place of prohibition or restriction. Guild Founder, noted natural perfumer and author Mandy Aftel, and Guild President, perfumer Anya McCoy will be working with others in the industry to challenge the IFRA stance and open the amendment adoption process to the public.

For more information, you may download a detailed FAQ from: http://artisannaturalperfumers.org/cropwatch_ifra.htm

CONTACT:
Anya McCoy, President
Artisan Natural Perfumers Guild
P.O. Box 245
Miami Shores, FL 33153
PHONE. 305-756-0065
Website: http://artisannaturalperfumers.org

email: http://artisannaturalperfumers.org/contact.htm

Must Read: Toxicological Imperialism

Click here to read Cropwatch's latest newsletter. The main issues continue to be the takeover of the fragrance industry by powerful regulatory bodies:
1) Editorial Comment: Regulatory Nonesense - How Much Longer Do We Have To Endure Before Common Sense Pervails?
2) Meeting between Cropwatch - The Perfume Foundation, and the EU Cosmetic Commission Staff in Brussles, July 3rd 2007
3) Cropwatch Comments re the Public Consultation on Perfumery Materials in the Framework of Council Directive 76/768/EEC Relative to Cosmetic Products
4) The Adulteration of Essentail Oils - and the Consequences to Aromatherapy and Natural Perfumery

Cropwatch is also seeking volunteers to help examine the following areas:

1. Furanocoumarins. Academics & industrialists are helping us construct a massive data-base, which we will make publicly available, so we can all see the issues for ourselves. But we need more help.
2. Methyl eugenol carcinogenicity - challenges to the present accepted & outdated view.
3. Dimethyl & diethyl phthalates - ignored data & any associated industry conspiracy issues (thanks to the Perfume Foundation for this lead).
4. Sensitisers - ignored contrary evidence to the '26 Sensitisers' issue & new policy initiatives.
5. Issues of transparency & secrecy, freedom of information & the withholding of safety data from the public domain within professional trade & research organisations. This area includes how regulatory bodies have processed scientific evidence, & examining records of how scientific decisions were made. We have limited evidence from a number of academics that an 'expert' EU advisory committee has not properly dealt with (or perhaps have not properly understood) submitted evidence in particular cases; these need public exposure, & we need to establish a more robust code of practice.

Citrus Splash No More?

orange splash, originally uploaded by Photonut (Mr. Dave).

Citrus perfume ingredients are set to disappear, according to Cropwatch’s recent report.

The EU regulatory boards are hitting again with draconian regulations to an essential natural component of the fragrance industry. This time it is citrus oils, present in almost all perfumes today. In another mind-blowing act, without public consultation, the EU cosmetic regulatory board have decided to pull the rug under all citrus oils, because the alleged danger of their furanocoumarins (FCF) contents. On April 4th 2007, Sabine Lecrenier, EU’s Head of Unit for the Cosmetics Sector reported to Cropwatch that by the end of this month (April 2007), both bergapten (5-MOP) and xanthotoxin (8-MOP) (either individually or additively) will be restricted to 1ppm in all finished products, even when naturally present (meaning: in natural essential oils such as citrus and angelica).

It has been known for along time that furanocoumarins (that are found largely in citrus oils) present a risk of phototxicity (burning and pigmentation of the skin when the area covered with the oil is exposed to the sun). This risk is fairly low when the low levels of citrus oils in the composition are maintained, and is even further lowered when citrus oils where the furanocoumarins have been removed is used (i.e.: bergapten-free bergamot essential oil). Furanocoumarins are also present in high levels in other oils than citrus, for instance: angelica. Furthermore, when talking about fragrance, the risk is particularly low when the fragrance is applied to specific areas that are not typically exposed to the sun, such as the wrists and behind the ears.

The reasons behind this decision could not be just safety. There must be a hidden political agenda behind this move, which is remained to be revealed – and is most likely going to benefit the mega corporations of synthetic aromachemicals.

It’s far away, in Europe, you say? Why should we care?
If you think that way, I suggest you glipse quickly at the “made in” lable on your perfume bottle. It will mostly likely be a country in Europe, France in most cases. If you think this won’t affect you because you live somewhere else, you are terribly wrong! Besides, the mega corporations that produce most of the perfumes for all the mainstream labels are probably not going to bother and formulate a different fragrance according to different regulations in each country. They are probably going to go on the safe side and just go ahead and blindly comply with the EU regulations.

And what’s more disturbing, no one has asked the consumers what they want. No one asked the perfumers if they will be able to handle (or want to) such restrictions on their creativity. Citrus notes are such an viable part of the perfume world that it’s going to be feel very lonely and depressing to see them removed from my organ… Thankfully, I am my own boss.

And last but not least worrying of all - the entire industry of citrus growers, distillers, wholesalers, traders is going to suffer so badly – just imagine the loss of jobs, world wide, just because of the greed of the aromachemical companies. Perhaps only the dryout of petroleum will stop their greed from growing on the expense of others. We’ll just have to wait and see.

A few words about the importance of citrus oils:
Citrus essential oils have been an essential component of the modern fragrance industry for centuries. The first alcohol-based perfumes were made of citrus peels tinctured in alcohol along with herbs and spices. These early perfumes were called “Aqua Mirabillis” (Miracle Waters), and were used both internally as a medicine and externally as a refreshing perfume. You may be familiar with famous names of aux such as Carmelite Water, Florida Water, Eau de Cologne, Hungary Waters, and others. Such perfumes will no longer be manufactured if indeed this new regulation is to be realized. So stock up on your 4711 and Eau Imeriale!

This is without mentioning many other perfumes that would have been completely different without the use of pure citrus oil – Shalimar would be come a sickeningly artificial vanilla & lemon pudding, the Chypre family, already suffering from a large reduction of the oakmoss content, would now become even further compromised (can you imagine!). When I look at all the formulas of my perfumes, there are only very few that have no citrus in them - Film Noir and Epice Sauvage, and that’s about it. Citrus notes add an aldehydic and a cheerful fruitiness to many compositions, from all the fragrance families – Oriental, Chypre, Floral, Woody – and of course, the entire fragrance family that is named after them for a very obvious reason – Citrus.

To finish off this depressing post, let’s try to find some hope. There is something you can do. You, as a consumer, have a lot more power than you may like to think. You can protest, you can write letter to the EU regulatory boards, and you can join Cropwatch’s Campaign for Real Perfume by emailing Cropwatch and expressing your interest in joining the campaign and be able to decide for yourself what you use – real perfumes, containing the richness and beauty of real botanical essences, or completely artificial fragrances, made only of test-tube molecules.

Announcements du Jour

A few important announcements for today:

THE NEW PENDANTS HAVE ARRIVED!
Please scroll below to view the photos of each and read some more additional information and recommendation for each pendant's unique gemstone. To order your favourite colour, click here.

CONTEST WINNER
The winner of the "Smells Don't Lie" contest is Leopoldo!
Leopoldo gets a 2ml miniature vial of the precious, Valentine's Day Limited Edition Roses et Chocolate.
Thank you to all of you for commenting and sharing your fascinating nosey stories. I am very pleased to hear how you are all using your noses creatively and for extremely important pursposes in your daily life! Even though the contest is over, I'd still like to hear more of these fascinating stories, so keep the comments and stories coming!

UPDATES ON BASENOTES' FRAGRANCE DIRECTORY
Grant of Basenotes has once again surprised me when he updated all the release dates of my perfumes on the Basenotes Frgarance Directory. The directory now lists all of my upcoming perfumes for this year, as well as a few long forgotten ones that are produced on special request only.
For those of you who are members of Basenotes and tried my perfumes - you can add your own reviews including those of the most recent releases (Film Noir, Razala, Roses et Chocolat, etc.).

POLL: PERFUMER & FLAVOURIST MAGAZINE "CROPWATCH vs. IFRA" POLL
There are only 7 more days for you to voice your opinion about the IFRA's 40th amendment issue, and tell the Perfumer & Flavourist Magazine who you think is right - Cropwatch or IFRA in their online poll (scroll to the bottom left of the page). The results will be published February 7th - so PLEASE hurry up and VOTE!
Every voice counts in what may be a historical turning point which will determine whether or not we will be able to enjoy our beloved perfume classics and natural perfumes in the very near future!
You are also invited to sign the petition Tony Burfield has initiated against the 40th amendment. Nearly 500 people signed so far, but we need more signatures to make a difference in determining the future of aromatics in the 21st Century!

To read more about the topic, visit Cropwatch.org, Anya's Garden, and about The Freedom to Choose and my recent posts about the topic. More updates to come... Have a fantastic day!

Decoding Obscure Notes Part IX-B: Religious Uses and Cultural Significance of Agarwood

The top consumers globally for agarwood products are the United Arab Emirates, Saudia Arabia, Japan and Taiwan. Singapore and Hong-Kong are the largest re-exporters of agarwood from its countries of origin (i.e.: Vietnam, Laos, Cambodia, etc.).

Agarwood uses are mainly in incense, for both religious and cultural purposes; and to a lesser extent (because of its dear cost) in medicine and perfumery. The list of commercial perfumes using agarwood is rather short, because agarwood is very expensive and cannot be replicated very well with synthetics. Besides, the scent of agarwood is an acquired taste that has only recently become more trendy in the Western world.

Religious and Cultural Significance
Agarwood is used in religious rituals and ceremonies of Buddhism, Hinduism and Islam. Agarwood culture have reached its height in popularity and sophistication in both Arabia and Japan – even though it is not native to either of these regions, and in both cultures it has become significant for both religious purposes and for pleasure, thus becoming a rich component of these two cultures. Because of its enormously high price, only select few people can enjoy agarwood, and even fewer can enjoy the highest grades of agarwood.
Agarwood is mentioned in the bible only in later books of Psalms and Canticles. Although both books are very holy to the Jews, the context in which agarwood is mentnioned in both books seems to be for lucury and personal use, rather than religious purposes (it is not mentioned in the holy incense or anointing oils of the tabernacle).

References and sources for entire agarwood series:
CITES: The Use and Trade of Agarwood in Japan
CITES: Agarwood Use and Trade & CITES Implementation for A. Malaccensis
The Cropwatch Files 1
The Cropwatch Files 2
Wikipedia
Royal Oudh
Balashon
Bo Jensen

IFRA vs. CROPWATCH Poll Results

The Poll results are positively in support of Cropwatch in regards to the 40th amendment. You can view the results here, on the Perfumer & Flavorist Magazine.
This is not good news yet - but it means the opening of a discussion on the topic in the industry (the magazine is the largest and most influential in the industry), possible changes to the 40th amendment in the future, which will hopefully to some changes in the regulation & legistlation in Europe.

Atlas, it's time for your bath

Atlas, it's time for your bath, originally uploaded by woodleywonderworks.

Happy Earth Day to all the citizens of this planet!

Some plant a tree on Earth Day, or participate in eco-activism. I belive Earth Day should be all year around. We really should take care of this planet we live on. But just like we ten to neglect our bodies, we do so to the Earth that is our nourishing home.

For Earth Day, I’d like to bring to your attention a environmental/perfume issue which I was procrastinating to bring up, simply because I don’t’ take bad news well when I’m jet lagged. This is the possible ban on all citrus oils by the EU Cosmetics Regulatory Board. I will elaborate on that tomorrow, but for now, I would like to refer you to Cropwatch’s latest newsletter on the topic.

What can we do? Take matters into consumers' hands! Emailing Cropwatch to take part in the Campaign for Real Perfume.

I am now off to catch up with 5 nights of no sleep. Good night!

Reminder: Poll on Perfumer & Flavorist Magazine

Tomorrow is your last chance to tell the Perfumer & Flavorist Magazine what you think about the CROPWATCH vs. IFRA debate.
Scroll to the bottom left of the magazine's homepage, and make cast your vote!
The results will be published on the magazine February 7th.

To learn more about the topic, I urge you visit Cropwatch as well as Anya's blog, where the issues are explained in an in-depth yet easy-to-read fashion.

Sign The Petition! Save Perfume!

The following is a message from Tony Burfield of Cropwatch. I urge you to sign this petition, and contribute to a better chances that small perfume houses - namely those who use strictly natural essences - as well as the entire natural aromatics industry (farmers and distillers across the world) will remain sustainable.

At this cross-roads in the history of perfume-related legislation, it is of utmost importance that the consumers and the professionals in the field will be heard. It is your right to be able to choose which products you want to use. We are now facing the danger of eliminating materials (i.e. essential oils) that were used traditionally for many generations and caused no harm when used properly. These essences are beneficial to our health as well as our emotional well-being. Just imagine your life without your favourite perfume... Mitsouko, Miss Dior, No. 19 with no oakmoss (or very little)... Citrus colognes with no citrus... This is what IFRA is leading us to.

Here is the message from Tony himself, so you can get an idea of the urgency of the matter and why you MUST sign on the petition if you want to ensure the pleasure of natural aromatics in our lives for years to come, without needing miles of paperwork for every single drop.

"Hi all,

At last (!) we have a petition up - protesting against the 40th IFRA amendment and its implications for all natural aromatics/essential oil users at

This isn't really just about Cropwatch, its about taking a stand against one of the prime movers (IFRA) in a regulatory process, which (intentionally or otherwise), is slowly phasing out the use of natural materials in favour of synthetics in cosmetics/fragrances. We can see a similar process going on - the phasing out of natural aromatic materials - in many other areas - biocides, over-the-counter medicines, household products etc. etc.

Please, please, please .... help us by signing this petition.

A good showing here in particular can help us enormously by proving that David (us) can triumph over Goliath (the Corporates). A bad showing means that we can be dismissed by the authorities as insignificant.

Please help us by spreading the word on this petition to as many groups and individuals as possible.

Cheers,

Tony"

Did I mention the petition yet?
If you haven't signed yet, do it now!
Stand up to your Fragrant Rights for quality perfumes and the freedom of choice!

The Dawn of Pink Chypres

Since the early 90’s, IFRA and other European regulatory organization have gradually tightened their embargo on the use of oakmoss in perfumes. Ever since than, slowly but surely, the rich heritage of Chypre is gradually collapsing. First, with the sneaky reformulation (partially rumours from devoted Chypre consumers, partially official statements from renown houses) of what seems to be all the mainstream chypre classics; Currently, the minimum amount of oakmoss allowed in a fragrance have reached the lowest of lows: a mere 0.1%. Reformulating all the classics – Miss Dior, Jolie Madame, Mitsouko – must have taken a few good years. It is now a sad but true common knowledge amongst fragrance aficionado that the chypre of today is not what we learned to love and cherish. This article, however, is about what we are gradually conditioned to perceive as the Chypre of Tomorrow.

The motives and the reasoning behind the IFRA regulations is something I prefer not to delve in. It opens up issues that are complex and quite puzzling, full of contradictions and conflict. Unfortunately, the recent developments in the Chypre world force me to open this Pandora Box at least a tiny bit, and I hope I will not be tempted to look back as I might just petrify right there and than. I will, however, refer you to this article on Cropwatch, which addresses some of the issues that every modern perfumer that is interested in using certain natural aromatics is now facing.

Until very recently (perhaps just until last year), perfume labels were mysterious and vague. They usually looked like this:

Alcohol, Parfum (as shown on my box for Miss Dior parfum extrait from 4 years ago). If it happened to be an EDT or an EDP, there will also be “Aqua” in there. Occasionally, maybe, also a name of one other the other colouring agents.

Now they look like that:
Alcohol, Parfum (Fragrance), Aqua (Water), Hydroxycitronellal, linalool, alpha-isomethyl ionone, hydroxyisohexyl 3-cyclohexene carboxaldehyde, cinnamyl alcohol, coumarin, limonene, benzyl benzoate, benzyl alcohol, evernia furfuracea (treemoss) extract, citronellol, geraniol, evernia prunastri (oakmoss) extract, hexyl cinnamal, eugenol, amylcinnamal, cinnamal, benzyl salicylate.

(This is from the package of the Miss Dior EDT I bought a few weeks ago; and no, this is not the actual formula for the perfume inside the bottle, it’s just a list of all the ignredietns that are suspicious as allergens or sensitizers). My apologies for any spelling mistakes in the above list. Neither me or my computer know chemistry well enough to run a spell check through it.

To read more about the oakmoss ban, I urge you to read through the Cropwatch site, as well as read Elena's excellent article on Perfume Shrine.

But if you think that the solution for that lies in reformulation alone, you are mistaken. In the 90’s we have witnessed a new trend in perfumery, that was at first silent and polite towards the old-timers Chypres that we have learned to know and love (and spend lots of money on because they deserve it). Compositions that are not quite floral; not quite musky; not quite anything that we know really, and contain a safe 0% concentration of oakmoss; yet they have a certain appeal to the exact same perfume-user-group that adores Chypres. I can’t point out which scent has started it all, but lets just assume it was Agent Provocateur (2000), a stunning seductress that gives off the impression of a classic floral-animalic Chypre of yesteryear, without using as much as a single drop of oakmoss or even labdanum for that matter. Agent Provocateur uses a combination of aldehydes, along with spicy and floral notes over a base of vetiver and musk to create a seamless, old-fashioned shamelessly erotic scent that fits with the Femme Fatale image of the lingerie brand that created it. Though the first impression of Agent Provocateur is very Cypre, in the last phase of dry down, there is none of the typical forest-floor, decay and earth-like warmth that is always found at the bottom of each true Chypre. Instead, we find a new kind of musk. A sensual musk, nevertheless, yet a clean and dry one, rather than the heavily warm and powdery suffocating musks of the era that Agent Provocateur reflects in its first phases of development.

What is to follow in the next seven years is a slowly but steadily growing number of releases that use the word chypre either as their classification or as a note. Yet there is no oakmoss (or labdanum) to be detected, and unlike Agent Provocateur, which ironically lived up to its name as a provocateur of the so-called new concept of Chypre. Lets assumed it was just sent out there to test the waters: would people notice if we DON’T use oakmoss? Would they still think it’s a Chypre? The answer is yes. But this is because Agent Procovateur is so well crafted and also has enough natural ingredients in it to resemble the rich floral bouquets at the heart of most Chypres that live up to their classification. What has followed is nothing shorter than horrifying, from a Chyprophile perspective.

Coco Mademoiselle (2001) has an alternating classification floriental or fruity-chypre. As charming as it may be (and this scent has wide fan-base) here is nothing in this composition to resemble Chypre even in the wildest of dreams. This younger sister of the bombshell oriental of 1984, Coco, maintains only a few ideas from the original, such as it’s expanding sillage that is equally sweet and spicy, charmingly bold yet with a certain unique transparency. Coco Mademoiselle is a concoction of fruity citrus, litchi and a marine accord over a floral heart and a base of clear patchouli, vetiver, musk and vanilla. But it couldn’t possibly have prepared us for the upfront sacrilege of what was about to come from the esteemed house of Chanel in 2003, in the form of a round Wheel-of-Fortune bottle of Chance. Chance is officially classified as a fruity chypre, and while it shares some similarities with Coco Mademoiselle, it fails to have any connection whatsoever with any true Chypre family member. Where this concoction of marine and fruity notes had let down many old-time Chanel fans it sure has attracted some new client base of (probably younger) consumers. With watery fruity-floral marine accord of pineapple, hyacinth, jasmine, and spicy pink pepper over a base vetiver (again) and patchouli (yet again) and musk, this is one slap in your face if you actually know what Chypre is. Of course, if you don’t, you might buy into it just the same as you would if you didn’t know that the whole idea behind keep all the bottles the same was a sign of classy minimalism and pure good taste. Which also happens to give more importance to the fragrance rather than the packaging.

Also in 2003, and this time classified as a Chypre-Floral – Escada Magnetism. This is more fruity than floral if you ask me, opening with mouthwatering pineapple, black currant, melon and litchi. The heart may be floral (official notes are magnolia, rose and jasmine) But don’t be deceived, this develops into something completely different and original (and I am not being sarcastic): once dried down, it’s the most sensational milky scent of orris, muted heliotrope, creamy sandalwood, and (although not listed as a note) white chocolate. Like other modern Chypre wannabes, this also has vetiver and patchouli at the base, though I can’t claim I noticed them too much. Again, no oakmoss in the horizon of this Roman milk bath.

Following the same train of thought of the two Cocos, we are now facing in 2006 something that couldn’t be more tragic: Miss Dior is being blessed with a baby sister, but this time it is a vicious one who threatens to replace the original. The bottle design is very similar (unlike Chanel, who for the most part use the same bottle design for all their fragrances, Dior is known for coming up with very different designs for most of their creations; so the same bottle is a huge statement; and in a visual world like ours, many people accidentally miss the word “Cherie” at the end and buy it by mistake – for themselves or for others – while intending to purchase the original. Even the scent ribbons has that “New Look” – white stripes, yet with silver lettering). Miss Dior Cherie is now the “New Chypre”, classified as a fruity chypre, this time strawberries, paired with the less than agreeable combination of patchouli and caramel popocorn. The result, I am afraid to say, is horrid. Especially when knowing the chances that Miss Dior (the original lady) will survive are very slim - what with that glamorous looking sister around paired with the toning down of oakmoss in its reformulation.

Pure Turquoise by Ralph Lauren was launched this year as well (2006), the same year where we see the reformulation of many beloved all-time-classic Chypres. This scent is quite nice actually, with intense grapefruit top notes that linger longer than usual, and a very clean, dry base of refined (meaning very synthetic smelling) patchouli. In between there are all kinds of fantasy notes such as cactus flower and night blooming cereus and even rum (which I couldn’t find there at all). This is all nice and fun and refreshing, but to call this is Chypre is going completely overboard.

Another turning point was the release of Narciso Rodriguez For Her (2003). At first I was ambivalent towards it not only because of its popularity, but also because it is a very obscure scent. Since than it has become a staple in my perfume wardrobe, and I couldn't agree more with what Ms. Shortell had to say about it. Behind its prettiness hides quite a revolutionary concept and I am quite certain that a few decades down the road, it will be considered a milestone in fragrance history. This fragrance has a unique subtlety and is completely abstract (despite of the fact that certain “real plant essences” are listed in the brief, such as orange flower, osmanthus, vetiver). It’s a unique combination of manmade musk with abstract woods and florals. Although it’s categorized differently in different places, it was quite clear with defining the 2005 release of the Eau de Parfum version as a “Pink Chypre”.

Following Narciso Rodriguez we can now enjoy a few other scents that have a very similar concept – obscure florals, musky base with abstract, refind woody notes. Lovely (2005) by Sarah Jessica Parker has musk paired with refined patchouli, crisp alcoholic apple notes and abstraction of Paperwhites (a species of narcissus); Kisu (2006) by Tann Rokka explores rosewood and cedar along with musk and an abstract ylang ylang note. Incidentally, this perfume was developed by Azzi Pickthall, the same nose who created Agent Provocateur.

The bottom line question is: are oakmoss and labdanum being replaced by synthetic patchouli, vetiver and musk as the necessary requirements for the Pink ((aka New) Chypre? And why would we do so when there are so many fragrances out there who has been using patchouli and vetiver for decades if not centuries, but were classified as oriental, woody or florals?

These last scents mentions (Narciso Rodriguez, Lovely, Kisu) are all unique fragrances that stand apart from other “pink chypres” (i.e. combinations of fruit, patchouli and vetiver) so to speak. They have something new to add to the perfume sphere. Classifying them as chypres poses a serious question about the reasons behind that. I am no paranoiac, but there might just be a silent scheme to gradually phase out the concept of Chypre and replace it with something new. I can see in my mind a boardroom full of perfume industry market researchers trying to figure out what is it they can give Chypre lovers that does not contain oakmoss. Perhaps they even did a cat scan of huge focus groups of chypre perfume users to find out what else they have in common, scent wise, besides oakmoss. Are perfume industry marketing professionals afraid of creating a new fragrance family with a new name? Or maybe, they just want to capitalize on the Chypre market just before they completely take away the real chypres? These questions, for now, remain unanswered, unless, of course, you attempt to answer them by leaving a comment.

Image Credit: Salmon Pink Dawn, originally uploaded by Steiner62

Must Read: Tony Burfield's Article on Basenotes

Don't miss Tony Burfield (Cropwatch's co-founder) article on Basenotes:
Tony Burfield speaks of the current events in the perfume industry regulation and how they affect consumers and perfumers. This article is extremely relevant and touches upon very important issues in the perfume industry today, as well as its future.
The article is supplemented by explanations to the various acronyms discussed in the article, provided by Anya McCoy (Artisan Natural Perfumers' Guild director). For more information about the issue, click on the FAQ on this page (scroll down to the bottom, and it will download as a PDF; if you have problems reading a PDF, feel free to contact me).

Industry Trends: The Future of Perfumery

the future of the future will still contain today..., originally uploaded by turbohamster.

Those of you who followed closely the recent developments of Cropwatch’s petition and actions to restrain IFRA’s threats on the use of natural materials in perfumery recently may have already read IFRA’s public statement of their support of synthetics and promoting them as the main (if not the only) means to add scent to our lives.

If you managed to delve thus far into these recent developments, you are probably now left wondering what is the future of perfumery and where is the industry going. As it stands now, I made a few observations and speculations and I can only hope that regardless of how the mainstream perfumery is going to smell like, you, who love perfumes, will be able to at least make your own choice about how to smell and what to put on your skin.

IFRA’s official position on synthetics and against natural is going to create a clear schism in the industry. Natural vs. Synthetic will no longer be a theoretical debate in books, on blogs and perfume forums. It will be real separation between the industry of perfumes made only of synthetics, and perfumes made only of natural. There will be no in-between as we observed last century, with classics such as Jicky, No. 5 and others. There will be a complete dichotomy in the industry. These classics will most likely be gradually reformulated to include only synthetic substitutes, and more likely – will be replaced by new perfumes that call for no naturally sourced building blocks in their formulation.

Despite the power of the big fragrance & flaovour corporations, and organizations such as IFRA which stands behind the aromachemicals industry and support its efforts to ban naturals and vanish them from the face of the earth, I would like to be optimistic and say that this will not happen. While those mega-corporations are all plastic-happy in an excitement that resembles the love for lino floors and plastic jewelry in the 50’s – a vast portion of the consumer world (and the most educated, I must add) is moving towards the use of natural and organic materials in their life, and is trying to stay away from artificial, man-made materials, genetically engineered and pesticide-sprayed foods.

And so, intelligent consumers will soon collaborate with niche perfumery houses that care to keep using natural aromatics, and together they will support growers and distillers of natural essences around the world so these traditional crops will be maintained and cared for, and those precious essences that have been friends to mankind since the birth of civilization will be nurtured and preserved.

While the large companies are producing more and more perfumes that are less and less satisfying as a whole – the consumers are left to take matter to their own hands. We’ve seen the growing demand for bespoke and custom perfumes, and this is only going to grow. After all, in a fragrance market that adds more than 500 fragrances each year (I heard that this year it will be even 700 or 800!), it may be a lot more convenient, time efficient and cost effective to commission a personal perfumer rather than spend the year trying three fragrances a day until you find the right one…

Furthermore, perfume consumers will lean more and more towards creating their own personalized scents and scenting their own body products. This concept has been quite popular for many years, but now it will make even more sense than ever. People have been mixing and matching perfumes for a long time, and many companies have been trying to cash on that and launch elaborate lines of incomplete perfumes for that purpose (sold, of course, for more than an average, “complete” perfume would), and encourage over spending on behalf of the customer. I think more and more people will now be curious to learn how to blend their own perfumes instead of relying on the pre-mixed, often under-satisfying concoctions of such lines.

Will the prices for naturals go higher? Will the decrease because of the lack of demand from the large fragrance houses? We are yet to see. I am not an economy expert, but this situation could lead to interesting developments in the industry and the marketplace that I find very difficult to predict. But I think either way, the result will be extreme and will make a mark that will be hardly forgotten in the history of perfume.

You are invited to partake in this discussion and tell us what you think will happen to perfume in the future. Is there any hope? Are we going to have a choice as consumers? Are perfumers becoming mere puppets of large money-driven corporations? Are we going to be able to afford quality perfumes with natural essences in the future? Are ntural essences going to become completely extinct? Tell us what you think, we will listen and publish your comments.

Decoding Obscure Notes Part IX-E: Medicinal Uses of Agarwood

Uses of agarwood for medicinal purposes was also passed mostly orally through generations of practitioners of TCM, Ayurveda, Unani and more recently – aromatherapy.

In Traditional Chinese medicine and Ayurveda, agarwood is used for its warming properties. In Tibetan, Ancient Greek and Arab medicine it is used for balancing. It is mainly used for ailments of the digestive and the respiratory systems.

According to Imam Bukhari, the Prophet Muhhamed said that agarwood can treat seven
diseases: "Treat with Indian incense ('oud al-Hindi), for it has healing for seven diseases; it is to be sniffed by one having throat problems, and to be put into one side of the mouth by one suffering from pleurisy."
(Source: EveryMuslim.net)

Tibetan medicine uses agarwood to treat emotional, nervous and psychological issues, through its effect on the mind bringing it to a deep meditative state. It is also used as a local tranquilizer. Only the highest grade of agarwood (black agarwood) is used for these purposes.

Agarwood has similar uses in Japan, for its sedative properties, detoxification and fort the stomach. It is never used alone, but always blended with other ingredients, as in the patent medicine rokushingan, or the children remedy kiougan which strengthens the heart, lungs and liver, and treat sore throat because of its analgesic properties. Agarwood is used in other Japanese remedies (i.e.: Kannougan, zui-sei), but the use of all is decreasing because Western medicine have become more widely used than the traditional medicine in Japan.

In Traditional Chinese Medicine (TCM), agarwood is used to relieve spasms, treat the digestive system, relieve pain, regulate the vital organs (heart, lungs, liver…), and to lower and redirect energy levels to support he kidneys. It is used to treat tightness in the chest, abdominal pain, vomiting, diarrhea and asthma.

Ayurveda uses agarwood primarily for its warming qualities and for its profound effect on the mind when burnt as incense – centering the charkas and bringing the mind into a deep meditative state. It is also used for some skin diseases, and the powdered heartwood is given for treatment of diahorrea, dysentery, vomiting and anorexia.

In Unani (Classical Greek &Arabic medicine) it is used as a “stimulant, stomachic, laxative (purgative in large doses) and as an aphrodisiac”.

In aromatherapy, agarwood is considered “purifying and balancing, relaxant, rejuvenating, transformative, clairvoyant and transcending actions”, albeit it’s important to note that because of its high price, it is rarely used in practice.
(Source: Cropwatch)

Decoding Obscure Notes Part IX-C: Oud in Arabia & Perfumery

Bukhoor (Scented Bricks) - بخور, originally uploaded by Sultan of Slam.

Agarwood has made its way from Southern Asia to Arabia by way of the spice caravans, and is known as “oud” in the region, which is also the name for wood, and for an Arabic musical instrument resembling the lute. The nomadic cultures of the Arabs and Bedouins have grown fond of oud’s fine and intense aroma and use it for both religious purposes and for pleasure. Oud has become an inseparable part from Arabic culture.

Oud chips and incense are burnt in an incense burner called mabakhir during the holy month of Ramadan, after breaking the daily fasting with a meal and showering, and before the evening prayers at the mosque. It is also incorporated into the Hadj ceremonies and is burnt during Eid.

Burning oud is considered a great honour, and is part of the customs of guest welcoming (when the host can afford it!). Hospitality is a custom that is held in much regard, and is considered a virtue in Arabia and in the Middle East. The hosts share their best commodities with their guests, no matter how rich or poor they are. What began out of necessity for survival in the desert by offering clean water and a feast to break the wonderer’s hunger has evolved into entertaining with more precious commodities such as coffee, sweets and burning the finest and most precious incense the host possesses.

Oud is also used to scent clothing by saturating the garments in agarwood smoke, a custom that interestingly enough is common to both Arabia and Japan.

Grading: Agarwood manufacturers classify agarwood into four distinct grades:
Grade 1 Black/True Agar: mainly exported to Arabia as incense Grade 2 Bantang: mainly exported to Arabia as incense Grade 3 Bhuta or Phuta: sometimes extracted for a superior oil Grade 4 Dhum: used for oil (Source: Cropwatch)

Perfumery:
The Arabs are particularly fond of oud oil, dehn al-oud, which they use as a personal fragrance. Because alcohol is forbidden in Islam, Arabian perfumes are traditionally either essential oils that are worn neat on the skin, or based in an oil carrier.
Agarwood is the most expensive natural essence known in perfumery, and therefore mostly been used by the royalty or nobelty, or wealthy merchants. Agarwood is more often than never used as a single note from a specific country and grade. And less often it is blended with other notes such as rose, sandalwood, musk, ambergris, etc. And as mentioned in the 1st part of the series, it is not uncommon for the oil to be adulterated with lodh oil and several synthetics.

Oud is also used in a lesser extent in Indian perfumery. I have with me a sample of “musk oud attar”, which is a very dark, musky, animalic oud distilled with other secret plant materials into sandalwood oil. It has great tenacity and longevity.

Agarwood is an unusual woody note that is rarely used in perfumery, because of it prohibitive cost. There is an increased interest in agarwood in the past decade, perhaps triggered by the release of M7 by YSL in 2002, which was the first Western commercial perfume to use agarwood as a distinct note. Until than, agarwood oil was mostly used by Arabian perfume companies (i.e.: Ajmal, Arabian Oud, Madini, Rasasi) and the odd niche perfume house (i.e.: Montale’s oud line).

Agarwood is used in luxurious Oriental and woody compositions. It creates a sensual, resinous-animalic or clean-woody warmth and blends well with resins, balsams, spices and precious florals to make outstanding perfumes. A little touch of agarwood can turn an otherwise simple and ordinary scent into a magical phenomenon.

Examples for contemporary perfumes with agarwood:
M7

Oud Abu Dabi

Oud Wood

Arabian Aud (Ayala Moriel) - one of a kind

Click here for more perfumes I've created containing agarwood.

P.s. We will come back later with more insights on oud in perfumery.