Friday, February 07, 2020

Oriental Perfumery and Incense Masterclass & Incense Route Odyssey in the Desert

An unforgettable learning & travelling experience - sign up now to ensure your spot! Only 2 left. 
We're starting the decade with launching a new and exciting format for the Oriental course - combining it with a trip along the Incense Route in the desert, and with a longer course that allows for deeper learning of this most ancient and elusive of all fragrance families. 

We're starting the decade with a new format for learning the Oriental Masterclass, going back in time to the spice caravans a trip to the ancient Nabatean cities along the legendary Incense Route, a full day of immersion in the world of incense,

The Spring 2020 Perfumery Course (March 10-19) brings together the best of all worlds: History, Art, Culture, Nature, Incense and Perfumery Studies. Prior to the original format of 5-day perfumery masterclass, students will spend two days touring the Incense Route in the desert, enjoy a full day of incense masterclass at Ayala Moriel's studio in Clil, followed by a visit to a monumental piece of art that is tucked away just a stone throw from the Lebanese border. 


The Incense Route is an UNESCO World Heritage Site that runs through the Negev Desert. A place that every perfumery student should visit for insights and inspiration regarding the very origins of perfume and incense. Students participating in this unusual Oriental Masterclass will also learn how to make incense based on an ancient formula, in a traditional method using natural botanical aromatics that were used for millennia, and then delve deep into incorporating this tangible, aromatic knowledge and experience into composing perfume, which will enable to have a richer and fuller understanding of the art of perfumery, both contemporary and traditional.

This spring, Ayala Moriel has teamed up with the exceptional local tour guide Yoav Avneyon who specializes in its culture and heritage, and will lead you through the most significant Nabatean cities along this route. Yoav is especially passionate about bringing back to life the times of the spice caravans that brought aromatic treasures from India, China through Arabia, Israel and eventually via sea to Europe and North Africa.

DATES & ITINERARY
March 10-11:
Trip to the Incense Route, lead by Yoav Avneyon. Yoav will pick you up from Tel Aviv and drive you through the desert landscapes of Southern Israel for an immersive experience in the ancient Nabatean cities. The cost for this trip is $525 per person, and is factored into the final price of the course. This price includes the guidance, travel in a special car to the desert and back to Tel Aviv, accommodation in a boutique hotel in gorgeous location - Mitzpeh Ramon (in a room that sleeps 2), as well as breakfast. All other meals are not included. 
March 12:
Incense Masterclass with Ayala Moriel (In her studio in Clil)
The morning will included in-depth study of ancient incense raw materials, incense ceremony, and a practical incense making workshop in the afternoon. 
March 13:
Visit to the Painted House in Shlomi

March 15-19:
Five Day Oriental Perfumery Masterclass with world-renown Master Perfumer Ayala Moriel, at her state-of-the art perfume studio, lab and fragrant garden located at the foothills of breathtaking village of Clil, overseeing the Mediterranean. A rare opportunity to learn from a master and world-leader of modern Natural Perfumery and truly immerse yourself in the perfume plants both wild and cultivated, and explore the region where perfume and incense originate. 
Designed for students who want to excel in their studies of natural perfumery. This portion of the program is an intensive Masterclass which will run Sun-Thu from 8:30am-3:30pm, and offers theoretical and practical guidance alongside hands-on lab exercises and experiments.

This session covers studying the raw materials, perfume structure, how to blend a formula, how to write a formula, building accords and creating simple solid perfumes, and basic Oriental formulation in an alcohol base. We will make Oriental Amber, Oriental Spicy, and Gourmand fragrances. 
 
The mornings (8:30am-12pm) are dedicated to theory and studying olfaction (discerning between notes). The afternoons (1pm-3:30pm) are a lab session which is dedicated to the practical implementations of what was studied in the morning, i.e. weighing, measuring, recording, formulation, composition and compounding.
 
The fee includes all materials and supplies used during the course, as well as a homemade vegetarian/vegan lunch, and fragrant refreshments served throughout the day. It does not include the book for the program, which should be purchased in advance and is the textbook for all of the other perfumery courses I teach. 

Prerequisites: This is a beginner/intermadiate course. Ideally, all students should have read the book and have taken the the Citrus & Colognes correspondence course prior to joining this masterclass.  

LOCATION 
Our new and improved Ayala Moriel's School of Perfumery & Aromatic Arts is located in a wonderful region full of creative artisans and I've already collaborated with a few - some of which have been featured guests at the perfume courses and workshops I've held, such as artisan distiller, bio-dynamic vintner, leather craftsman and a tobacco shack.     

The Middle East is one of the most exciting places for perfumeryfrom both botanical, cultural and historic points of view. You'll be able to "meet in person" many of the original, natural raw materials of perfumery in their natural habitat, as well as follow the Incense Route and explore some of the ancient souks still operating in the region. Naturally, I incorporate field trips to these locations as part of the course, to enrich the students and provide a well-rounded, inspiring perspective on the topic of the course. 

Additionally, I've built here a state-of-the-art studio space that is dedicated to the art of perfumery, and can comfortably accommodate up to 8 students and can function as a perfume school - either hours-long classes and workshops to full-week courses.

The unique program I've built showcases a marvellous perfume collection of natural, niche and vintage fragrances that every perfumer should know about; hundreds of raw materials - and most special of all: being surrounded by many living plants that are actually used in perfumery - both as raw materials and as livinig and breathing references. Some of these plants grow wild, and others I've planted in what is slowly becoming a unique botanical garden of perfume plants. 

As always, I'm happy to help make my students' stay in my "neighbourhood" as memorable, comfortable and enjoyable as possible. Because our new settings are so special and a little off-the-beaten track, I've teamed up with local businesses to offer you delicious lunches (complementary with your tuition), and have connections here that will help you find affordable and suitable accommodations within the village limits and the best services for all your needs (I've also prepared a special guide for you, which each student will receive upon registering to help you plan your trip). 

We'll also include some exciting fragrant field trips and feature workshop in each of the courses - experiences, smells and locations that were not possible in the previous settings and surroundings. 

COURSE/PRODUCT REVIEWS
Whether if you studied with me in person recently or long ago, have taken the correspondence courses, read my book - I would really appreciate you taking a moment to add a review and/or feedback of my program so that future students can also benefit from it! Adding your review is simple and easy, and would help me a great deal in continuing this program and getting more students interested and engaged. Simply click on the relevant course listed on my Perfume School Courses page, and click on the "write a review" button near the customers reviews at the bottom of the page. 

REGISTEATION 
Registration ends January 31st, so please ensure you reserve your spot prior to that date. This can be done either by paying the registration fee online, or for the course in full. If you require a payment plan or another arrangement please contact me directly. 
 

Looking forward to seeing you at my studio this spring!

Warm regards,

Ayala
 
*Images from the desert courtesy of Yoav AvneyonYoaview  

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