Monday, August 22, 2016

The Life Aquatic - Beyond Beach Scents Cliché

Life Saver

Even though most people don't think of water as having a scent - the most favourite nature smells among my clients are that of rain and ocean. This is based on a 15 year long ongoing voluntary data that customers provide me about their fragrance preferences.

I can't imagine what it would be like in summer without the wonderful beaches, lakes and streams. Even summer rains are welcome in my world, as they make the season feel more precious and allows us to continue enjoying greenery and worrying less about forest fires and dreadful droughts. Therefore I'd like to dedicate August's newsletter to water-inspired scents.

There's saline water and freshwater. In a similar manner, water-inspired fragrances can be divided into two: Aquatic and marine. Aquatic perfumes are usually ethereal, light and inspired by water gardens and flowers such as waterlily, lotus and iris and the wet-woods watery quality of cassie as well as the cucumber-like personality of mimosa and violet leaf absolutes. Marine fragrances tend to be more masculine (usually they're a sub-genre of Fougère) and include mineral notes that allude to salt such as ambergris, seaweed, oakmoss and vetiver - and even notes that suggests savouriness, such as parsley, dill, celery and angelica.

Bon Zai is perhaps the first aquatic perfume I've created, and the only one that has absolutely no saltiness to it. I often suggest it to clients who like the smell of rain, because it has the same freshness and crisp qualities the air has when it rains. It's a quite, non-dramatic, peaceful scent. Think about gentle West Coast rain in a Zen garden - no thunder or lightning, only soft rain on pine needles.

Since 2009, with the launch of Hanami, water has been a recurring thread in my perfume creations.  And as you will soon see, I often combine the qualities of freshwater and saline water in the same composition - which gives it a rather sheer quality and a compelling lightness. Although on and of themselves, cherry blossoms are particularly watery - Hanami plays on the theme of wet wood, after spring rain, and that scent mingling with that of cherry blossom and the urban surrounding: metal, wet pavement, and the commotion in and out of the underground train station. The scent is abstract, yet compelling. And for those who are familiar with sakuramochi and brine-preserved sakura and sakura tea - there is also a savoury connotation that balances the otherwise cloying sweetness of the flowers involved, and which makes Hanami perfume even more intriguing.

l'Écume des Jours (2004) was my first watery creation. Inspired by the perfect symmetry and profound beauty portrayed in Boris Vian's most praised novel by the same name. Cheerful Pianola top notes of cassis and freesia lead to Chloe’s deadly Lung Water Lilly. The melancholy base of green moss and watery marine seaweed reflects the tragic conclusion of the tale. l'Écume des Jours is a strange perfume of unusual harmony that inspires appreciation for the simple beauty that is found in all things – especially the Jazz of New Orleans...

And speaking of New Orleans: I also created a perfume that invokes the haunting scents of the Louisiana wetlands with salty seaweed and oakmoss underscoring heady flowers of magnolia, osmanthus, orange blossom and tea rose. There is also Meyer lemon and rosemary that truly cut through the sweetness and add a savoury touch that echoes the salt notes. For a scent so rich with florals, it is surprisingly refreshing, light and easy to wear.

Orcas, the first natural Fougère-Marine fragrance that was nominated for the 2012 Indie FiFi Awards,  now celebrates its 5th year anniversary. Inspired by the breathtaking scenery of the Wild Pacific Trail, a place where ocean meets forest and whales blow and sing above the stormy weather. Orcas perfume is an innovative all-natural marine woody, a unique combination of scents from sea and seashore. Brisk and pungent citrus and herbaceous notes suggest ocean breeze and tea-like clarity, and an array of oceanic treasures such as seaweed and ambergris meet seashore and rainforest notes.

My newest perfume, Lost Lagoon is a Chypre with s a powdery-sweet softness from the juxtaposition of amber, orris and magnolia that balances the bite of galbanum, rhododendron leaf and lemon. It is not aquatic per se, but it was inspired by the dreamy Rhododendron Garden that trails along Lost Lagoon. Again, we find a place where the freshwater is very close to the ocean, and this reflects in the perfume as well. The oakmoss contributes the saltiness, but the flowers are luscious and has a watery air to them - the crispness of violet leaf and iris being the main contributors to that effect.

The last bit of cliché I'd like to tackle is that of beach scents. This popular sub-category of Florientals (or Floral Ambery) tends to be fruity, sometimes even cloyingly sweet, and smells very artificial. It is a strange category because it takes after the scents of ancillary products - namely suntan lotion, suntan oil and sunscreen products. These are usually rather chemical concoctions of white flowers and fruit esters over synthetic musks and amber bases, and sometimes even a bit of aquatic smelling compounds. If you love beach, this would smell fantastic to you; but even if you do - too much of a good thing can get a little overwhelming, or boring at best.

What I tried to do with Sunset Beach, is create a perfume that is neither watery nor marine in character, but rather works with the tropical materials in a more authentic way. To start with, the inspiration is driftwood and the fragrant flowers that might bloom near the beach. So it's entered around sandalwood from both Hawaii and India. I've used massoia CO2 as well as handcrafted tinctures of milky oolong tea and pandanus leaf to intensify the milky quality that is sadly lacking in most modern sandalwood oils. And I've used champaca CO2 for its fruity, spicy and incense-like qualities that I find irresistible, and ylang ylang for its fruity esters and creamy-coconutty qualities. Whenever I wear it I feel like I'm on vacation, and I hope you do too.

In the same way that Hanami contrasts urban and natural elements, my upcoming perfume Coal Harbour juxtaposes the smells that co-exists in my oceanside city's harbour: the salty-animatic notes of seaweed and marine animals at low tide with the rank of jet fuel from the aquaplanes. This disturbing contrast (both smells are quite intense, and together they can be very unpleasant, especially when locked up in a bottle!). To soften this blow, I've added notes of fresh cut grass that wafts off Harbour Green Park, as well as pleasant-smelling local tree blossoms, namely linden, elderflowers and balsam poplar buds.


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Sunday, March 09, 2014

News from the Nose: Carnival, Chaos, Renewal and Rebirth

Dear Fragrant Friends,
“I keep turning over new leaves, and spoiling them, as I used to spoil my copybooks; and I make so many beginnings there never will be an end. (Jo March)” - Louisa May Alcott, Little Women

In a chaotic world overflown with demands, there is nothing more empowering and freeing than the possibility of new beginnings. Don’t let the Polar Vortex convince you otherwise: winter will come to an end soon enough. Beyond the piles of seemingly endless snow, the days ARE getting longer; and the sun will again achieve its balance and return to power on March 20th. As shooting bulbs and new growth slowly but surely replace winter’s icy embrace, spring is the time of rejuvenation and rebirth. Time to start anew, shed our old skin, refine and re-define our path and distil our true essence. Time to establish a renewed sense of passion and purpose before we push ahead above the icy grounds. Like the Sonbol (Persian hyacinth, which symbolizes fertility and continuation), which is still curled up concealing the grape-like cluster of fragrant bells - this season offers a nurturing and quiet environment that will allow us to grow to our full potential.

Perfume has the power to restore one’s joie-de-vivre, increase mindfulness and nurture a greater sense of connectedness. The sense of smell is so intrinsically linked to our emotions and memories that it can help us reconnect with ourselves and with the here and now. Our obsession with the seasons – while might seem naïve – is no accident. By connecting to the cyclic rhythm of the seasons and changing with them, we find life lessons that ring true and timely in spite (or because) of the fact that the sun has been spinning this way for billions of years. This Spring we urge you to be in the moment, whether you are enjoying a hot cup of tea with a loved one, or catching up with your taxes.
Breathe deeply, and live fragrantly!

  1. Celebrating Chaos: Carnival Season is Not Quite Over Yet!
  2. Perfumes for Purim  
  3. Scents for Persian New Year
  4. Conscious Cleansing & Emotional Renewal
  5. Prune, Learn & Grow 
  6. Mindful Health & Inner Cleansing  
Read Ayala Moriel Parfums' March 2014 newsletter in it's entirety, and sign up to our mailing list to get future inspiring & informative newsletters with recipes, seasonal celebrations with scents, and  special promo codes only offered to our loyal customers and newsletter subscribers. 

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Tuesday, August 06, 2013

To The Ends of the Earth: Ten Fragrances That Will Transport

It is no secret that we are huge advocates for travel. There is nothing more enriching, exciting, or educating than bursting outside of your own familiar, cultural bubble and traveling somewhere far outside your country and possibly comfort zone. Summer is one of the best times to travel because most people get a little more time off and it usually means that the weather is going to be nice wherever you go. Even if you’re operating on a busy schedule and/or tight budgets don’t allow for summer travel this year - there is no excuse for not experiencing the cultures of countries far, far away this summer: Books, restaurants, recipes, movies, and of course, perfume will transport you to the desired destination fast and effortlessly!

Espionage – Destination: London, England

A subtly sexy scent that blends seamlessly with the scent of one’s natural skin, Espionage is a captivating and elusive blend of precious woods, classic florals and edgy leathery notes. With tonka bean, vanilla absolute, cedar wood, and nuances of cigar smoke and leather, you will find yourself transported o a mysterious London bar in the dead of night. 

Recipe idea: Lavender Ice Cream

  Film Noir – Destination: Hollywood, California

 
The golden age of Hollywood, the captivating thirties and forties, was a time of drama, intrigue, unadulterated luxury and true mystery – something that seems to be all but lost in today’s over-exposed culture. Film Noir’s decadent cacao, myrrh, and patchouli fragrance will help you channel Greta Garbo and Marlene Dietrich and the effortless power and unapologetic femininity that these femme-fatales conveyed.

Etrog - Destination: Israel 

Etrog is the Hebrew name for citrus medica, a truly rare citrus fruit that is prized for it’s delicate floral aroma and flavor. Etrog is one of the four species in Sukkot and symbolizes the heart while representing a whole and complete person, one who has wisdom and knowledge but also compassion and who commits good deeds. This fragrance is composed of ingredients that are reminiscent of Israel such as olive tree resin, opoponax (sweet myrrh), frankincense, petitgrain cedrat (leaves and twigs from the citron tree), and crisp green myrtle. A truly captivating fragrance with rare Mediterranean  ingredients.

Pales Atena – Destination: Greece 

Named after the Greek goddess of Wisdom,  Pales Atena combines spices like cinnamon with a base of patchouli, amber and sandalwood, which sets the warm tone for the fragrance. These warm base notes form a powerful foundation for lavender, sweet orange, vibrant jasmine grandiflorum, and the exotic and rounded flowers of champaca (a tropical golden-coloured magnolia).

 Sabotage – Destination: Acores, Portugal 

The beauty of the Portuguese islands is incomparable in its tranquility. There is something about the vast azure sea, rolling green hills, and sharp cliffs that have captured my heart since visiting my family there in 2009. The streets lined with hydrangeas and the fragrant aroma of “maracuja” (passionfruit) and sun-baked grass and earth are what I remember most about my summer spent in Sao Miguel and Terceira.  Sabotage’s citrusy notes of orange flower, lemon zest and lemon leaf combine with earthy Haitian vetiver, pimento berry (a spice often used in Portuguese cooking) and pungent green give a little spicy twist to this scent, reminiscent of Portugal’s invigorating coast and islands.

Recipe idea: Queijadas (Portuguese Custard Tarts)


Rainforest – Destination: British Columbia


British Columbia is renowned for its breath-taking natural scenery. It’s majestic mountains, calm seas, and abundant forests define B.C as a province and make it a beloved home to its locals and a thrilling and truly stunning destination for travellers. Rainforest is a coniferous, woody, chypre fragrance that encapsulates the fragrance and feeling of walking through the rain-kissed forest, inhaling the damp moss, pine needles and soft wild flowers. Cedar-wood, oakmoss, juniper berry, violet leaf and spruce are some of the notes that compose this refreshing, very west-coast fragrance.

Recipe idea: Fresh Rhubarb Compote

Cabaret – Destination : Caribbean
With creamy vanilla absolute, tropical magnolia, dark coconut, orris root and Turkish rose, Cabaret evokes images of nights spent on Caribbean beaches with the azure waves frothing against the sandy shore. It’s a sexy, sweet, and subtle gourmand, perfect for your sensory tropical vacation.

Recipe idea: Raw Coconut Macaroons

New Orleans – Destination: New Orleans, Louisiana

For those who have always dreamt of going to a Mardi Gras but have never gotten the chance to go, New Orleans is a fragrance that celebrates the Louisiana coast with oceanic seaweed and ambergris supported by uplifting notes of Meyer lemon, Murcott mandarin, osmanthus, rosemary, vetiver Haiti, tea rose and white magnolia. It’s a fresh soft scent that captures the lively and irrepressible spirit of New Orleans.


 Finjan – Destination: Turkey

 Finjan is a darkly sweet, oriental gourmand fragrance that celebrates the fragrant flavor and aroma of Turkish coffee with coffee absolute, clove, cardamom, blood orange, rose maroc, and balsam tolu. It’s a spicy unisex fragrance that will take your heart and senses to the fragrant Middle East.

Bon Zai – Destination: Japan

Japan is an island of delicate yet striking natural and historical beauty. Bon Zai, inspired by the art of miniature bonsai trees, captures the tranquility of a Japanese garden with it’s its simple and minimalistic composition of agarwood, juniper berry, lemon verbena, Virginia cedarwood and sandalwood. The fragrance is characterized by shiso (perilla), a an herb often used as a garnish in Japanese cooking and has a striking aroma that transcends seasons.

Whether you are able to physically leave your home city, province, state or country this summer or not, we hope that you enjoy your sensory travels this summer! 

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Sunday, September 16, 2012

New Olreans Winner

Congratulations to Ms. Watson, winner of last week's giveaway, which is very special: mini New Orleans perfume which renders the scent of the magical Southern city.

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Tuesday, February 21, 2012

Happy Mardi Gras!

Mardi Gras Colours by Ayala Moriel
Mardi Gras Colours, a photo by Ayala Moriel on Flickr.

It's Fat Tuesday - can't believe a whole year has gone by since my celebration of launching the New Orleans perfume.
Nevertheless, I'm excited to be wearing it tonight for the special occasion - the least I can do since there is no carnival in Vancouver...

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Wednesday, April 27, 2011

24hrs Features New Orleans Perfume

Today's style section of 24hrs newspaper (p.20) features New Orleans perfume - which garnered the best review I ever got for anything I've created:
"Best Natural Selection - This all-natural, handcrafted, artisan perfume proves that you don't need chemicals and a mass-media marketing machine to make good scents. With spring-fresh notes of amber and white magnolia, I just put a tiny dab of this long-lasting pure botanical essence on my neck, and I'm already ready for mass seduction" (Sarah Rowland, 24hrs Style section)

Do I need to tell you that this made my day?

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Thursday, March 10, 2011

Mardi Gras Gala & New Orleans Perfume Launch Party

Mardi Gras!
It's already Thursday, which means that some photos from the Mardi Gras gala and New Orleans perfume launch are in order!
The menu in this cocktail party was all inspired by New Orleans' cuisine and the unique aromas of the city, which are featured in the perfume, of course.


Meyer Lemon Hard Lemonade
Meyer Lemon hard lemonade, with my own killer homemade limoncello!
In the perfume, I used lemon oil as well as Meyer lemon peel that I've tinctured myself.

Cornbread and Mardi Gras cupcakes
Mardi Gras cupcakes (with orange flower water and lemon, which match the aromas of the New Orleans perfume I've created). They were decorated, of course, by the dedicated little miss T, who was also in charge of eating about half of them and discovering the baby doll that's always hidden in the traditional King Cake. That means that she will have to throw a Mardi Gras party (again!) next year :-)

The cornbread (shaped like muffins for easier serving at a cocktail party) are spiced with rosemary I picked at Santa Rosa airport... Rosemary adds an herbaceous, green-fresh and slightly spicy aroma to the perfume.

Cajun Prawns
Cajun prawns, courtesy of my super-talented webmaster and dear friend David Griffith.
It was essential to serve seafood at this party, even though I don't normally eat it (and have no idea of how to prepare it). They were made to perfection and went well with oceanic theme of New Orleans - a perfume that includes both seaweed and ambergris.

Mardi Gras Sweets!
More sweets!
Osmanthus plays a big role in the perfume I created for New Orleans, and here we experienced them in the tea (pure herbal tea - just dried osmanthus flowers, top quality, from Shaktea). The shortbread is also infused with these beautiful, apricoty and slightly savoury flowers.

Revealing the New Orleans perfume and notes
Revealing the New Orleans perfume - it was a very intimate gathering (my favourite type - because than I get to also have fun and interact with my guests, not just run around...).
Now let the sniffing fest begin!!!

Nicole & GK Smelling New Orleans Perfume
Nicole and GK experiencing New Orleans perfume for the first time.

Kaylie & Nicole Smelling New Orleans Perfume
Kylie and Nicole

Lindsay's sniffing fest
Lindsay experiencing an individual note from the perfume.

Lee Smells the Base Notes for New Orleans Perfume
Lee experiencing a whole "fan" of the base notes of New Orleans perfume.

Jolanta & Ayala masquerading
It's a masquarade, after all!

Mardi Gras

Photography by Noam Dehan - all rights reserved.

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Tuesday, March 08, 2011

Happy Mardi Gras!


Happy Mardi Gras!, originally uploaded by Ayala Moriel.

Happy Mardi Gras, everyone!
I'm so excited to launch my New Orleans perfume tonight, with a gala cocktail party to benefit two New Orleans charities -

1) America's Wetland non-profit organization that works towards saving coastal Louisiana, who is losing land at a rate of 25 square miles per year (!).

2) The Tipitina's Foundation which is dedicated to helping artists recover from Hurricane Katrina and preserving the cultural traditions of New Orleans. Can you imagine a Mardi Gras parade without a marching band?!

New Orleans perfume took a few years in the making - since I watched the film When The Levees Broke (about the aftermath of hurricane Katrina), which really moved me and made me realize that even though the hurricane was over 2 years ago, there was lots more to be done to help the people of New Orleans. That's when the concept was conceived to make a perfume that will help New Orleans. I took longer than expected to complete the perfume (which is why I used l'Ecume des Jours as a temporary fundraising perfume for NOLA), because I've never been to New Orleans in person, and I had to rely on my perfume friends from there to fill my olfactory gap. The rest was left to imagination...

Now that the bottling is done, and there is even a new batch maturing (which I have just blended this morning), AND it's Mardi Gras, after all, which is when I planned to launch the perfume, I think it's the right time to reveal to you what this perfume turned out to be, at long last.

The perfume was carefully orchestrated based on Paula Stratton's description of the scent. It took a long time, and several trials until I achieved the desired results. The challenge was combining the herbaceous notes (basil, rosemary) with the sweet florals (sweet olive, tea rose, orange blossom), bright citrus (Meyer lemon) and last but not least - the scent of decay, decomposition, moss, seaweed and oak trees and cypress that is what makes the scent of New Orleans. The various trials were similar in concept, but quite different in scent. Even though they all had an accord of sweet olive (aka osmanthus), orange blossom, magnolia and rose at the heart, they all had a different mood and personality.

I'd like to share with you a bit of the evolution, as well as Paula and her husband Mark's feedback:

Mod 1 (dated August 21-22, 2007) included brown oakmoss (for a more deeply woody aroma than the green variety), blue cypress, spikenard, seaweed and vanilla. The top included basil, rosemary and lemon.

Paula's reaction: "Number 1 is the most genteel. It's the most feminine, and I catch the jasmine and osmanthus. It's my favourite".

I felt it was a little too muddy and that the basil clashed with sweetness of the floral bouquet and the vanilla. Therefore - mod 2 (created just a week after the 1st mod) was to follow, where there was neither moss, nor herbal notes. I added more violety notes, such as cassie and orris root. Paula observed - "Number 2 would probably be the most popular with the most people. It's lively and reminds me of the drink called a Sazerac".

I felt there was still too much heaviness and not enough harmony there, and waited a few more years before I was really able to create something worth sharing with Paula, in 2010. Perfume creation is a time-consuming process. Not only do the scents really need to mature and marry, but also the ideas need to hibernate, interact with one another, and waiting and patience is the essence of the process... Sometimes waiting for the scent to mature; other times - waiting for the right idea, or the right aroma to materialize. In this case, I had to wait for both. It finally dawned on me in 2010, that what I need to create was not something gloomy and heavy, somewhat aldehydic/old-fashioned chypre with seaweed and other unusual notes; but rather - something bright and hopeful. Which I didn't realize till February 8th, 2010.

I moved on and created a 3rd version, a cheerful, brighter and more citrusy. It still had the original concept mossy and salty, woody vetiver base, sweet Southern Belle floral bouquet at the heart, and citrus and herbal top notes. But it was so much more sheer and harmonious, yet not any less intriguing than the first two versions. The key to this lightness was using cedarmoss instead of the potent oakmoss. I also used an abundant proportion of ambergris, which did not appear in any of the previous formulas. The roses of Turkey, Bulgaria and France were replaced by the luscious and voluptuously sweet tea rose from China, and I also added hints of amber for a hint of sweetness (but no vanilla!), and amyris, for accentuated woodsiness that is a little tropical (Amyris grows in the West Indies, which is the heritage of the Cajun in New Oreleans, so I thought it particularly appropriate). Both Paula and her husband loved this version - especially her husband: "...He liked # 3 the most, repeatedly. And after multiple sniffs, I understand why. It's lively and a man can wear it. I'm picturing Errol Flynn in period dress. ;)"

I was already partial to the 3rd mod. And hearing that it was so warmly received by a man only made more sense of this direction - I felt this scent had to be equally loved by both men and women.

Paula's notes about all three versions I've sent her: "Numbers 1 , 2 and 3 are serious winners. I smell them on paper strips and skin and wonder what did you do which captured thefeeling of walking in NOLA, Charleston or Savannah in September. Bumby cobblestone walks, oaks dripping moss, the maturity of the homes. And a touch of silk...as women and men in waistcoats pass one in the morning".

I kept on going though, to create the fourth and last version on October 12th, 2010. That was when I finally had the missing ingredient which I felt was important not only for the perfume's composition, but also for the authenticity of its ingredients: Meyer Lemon. I just felt that lemon wasn't enough. Besides, Meyer lemon has such a cheerful, bright citrus aroma that it just belonged in this perfume. New Orleans lives on, and it is happy even though there may be some blue notes in its history. It's all part of life and embracing tragedy (not an easy feat, but possible if your love for life is greater than fear of suffering), rising above them like a phoenix - this is what this perfume is all about. The structure of the perfume and its notes portray this, and although you will be smelling the top notes first, I'm going to present them structurally as I was building it upwards:

Base notes - natural forces of the sea and the land:
Seaweed and ambergris representing the force of the ocean
Amber
Cedarwmoss representing decay
Vetiver from Haiti and Sri Lanka for healing and preservation (vetiver roots help to prevent erosion and flooding, and is grown in the area for that purpose)
Cypress and Amyris for strength and dignity.

Heart notes - Southern Belle accord with a little bit of "blue notes":
Magnolia - beautiful and sweet in every way
Sweet Olive (Osmanthus) - sweet and pretty, but with a little bit of melancholy blue notes
Tea Rose,which is very sweet but also has ionone, which is violety and a little moody)
Orange Blossom for pure happiness

Top notes - Cheerful and Ascending:
Hand tinctured Meyer Lemon
Rosemary verbenon - which is sheer, non medicinal and full of life
Mandarin Murcott - an unusually sweet and full bodied citrus notes
White Grapefruit from Israel, which is the best I've ever smelled in my life and is floral and vivacious

And this final version is what you will get to smell tonight at my party, or might need to wait a few days till it ships from Vancouver.

Proceeds (10%) from this scent and all sales at the event tonight will be donated to these two charities, to continue to help New Orleans be the wonderful city that it is. And if all goes well, I am going to visit there this year for Jazz Festival!

And last but not least - you can listen to Mardi Gras music all day today (and to authentic New Orleans jazz year around, from anywhere in the world) via WWOZ 90.7FM!

Related posts:

The Aroma of New Orleans, Louisiana
New Orleans Today
New Orleans Cuisine
Louisiana in September
l'Ecume des Jours & Rebuilding New Orleans
Re-Building New Orleans
When The Levees Broke: A Requiem in Four Acts
Scent for a Drowned City Re-Emerging

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Monday, March 07, 2011

Stock Updates...

Quick stock update:
Magnolia Petal and Coralle are completely sold out of samples and have 2 minis left of each. Perfect for spring getaway, something light and fun to take in your pocket (or carry-on).

New perfumes that have just now become available in the mini size:
Jasmine Pho
New Orleans (launching tomorrow!!!)

Also, I'm thrilled to announce these One Of A Kind perfumes that are now available for adoption as your own signature scent:

Arborvitae
Arborvitae perfume is a complex and evolving elixir for the daring individual who chosen such an ethereal journey. This is a 10ml Roll-on perfume oil in a base of jojoba.

Gourmandises
Wintery maple-syrup richness from the everlasting flower paired with velvety-smooth vanilla notes, ambergris and exotic resins to create a mysterious, dark gourmand that is otherworldly. Comes as a perfume oil only.

Opoponax
Opoponax perfume sheds sunny light over the mystery of musk in this bold, leathery oriental. The presence of musky opoponax resin is taken to the extreme when paired with notes that are rarely used in perfumery in such high concentrations. Opoponax perfume is surprisingly smooth and robust, with exotic floral notes from India, a dash of spice and a foundation of amber, tobacco and sunny helicrysum.

Sandal Tree
Sandalwood trees are a rare thing of beauty and unfortunately are becoming extinct. This perfume, made of some remaining stock of Indian sandalwood, with sustainable sandalwood oils from Vanuatu and Australia, is infused with the floral delights of jasmine and kewda, and some spicy cardamom to bring to you the spiritual and sensual joys of India.

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Friday, March 04, 2011

Gearing Up to Mardi Gras


Mardi Gras Beads, originally uploaded by jciv.

I'm planning my Mardi Gras party for Tuesday, March 8th.
This is when I will be launching my New Orleans perfume. Those of you who've been following its development on the blog here might remember - the process started in 2007 and it took a while to brew in my head, my lab, and with the assistance of my perfume friends in New Orleans - Paula and Michelle - I'm able to bring it to you this Mardi Gras, even though I'm yet to visit New Orleans in person. I'm planning to go there for Jazz Festival this year though!

The menu for what I hope will be a happily laid back cocktail party is mostly derived from the perfume itself. I'll be serving aromatic nibbles and desserts that are inspired by New Orleans botanicals such as sweet olive (aka tea olive) - in the form of osmanthus shortbread.
Herbaceous rosemary will add a twist to a Southern cornbread recipe, and of course the menu will not be complete without some seafood and cajun appies.

As far as drinks go - there will be also a Meyer lemon hard lemonade, Southern Comfort cocktails, and for the tea lovers among us (me included) - fragrant Magnolia oolong tea.

The Mardi Gras Party is on Tuesday, March 8th from 7-11pm.
We will be serving some Southern finger food, as well as desserts and pastries inspired by the Cajun cuisine and the botanicals used in New Orleans perfume.

9:00pm - the Grand reveal of New Orleans perfume, as well as breakdown of the unusual notes that make it such a unique fragrance.

Tickets are by donation - you can order them online for our suggested donation of $12 at the door. 100% of ticket sales will be sent to charity in New Orleans, and additional donations are encouraged!
In addition, 10% of all sales that night will benefit these two important organizations:
1) America's Wetland non-profit organization that works towards saving coastal Louisiana, who is losing land at a rate of 25 square miles per year (!).

2) The Tipitina's Foundation which is dedicated to helping artists recover from Hurricane Katrina and preserving the cultural traditions of New Orleans. Can you imagine a Mardi Gras parade without a marching band?!

You can support New Orleans' unique culture by attending the event, buying New Orleans perfume online and off-line, and

Tickets can be purchased in advance online at ayalamoriel.com.

To RSVP or for more information about the Mardi Gras Party, please contact: ayala (at) ayalamoriel.com or call (778) 863-0806. Or via Facebook.

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Wednesday, October 13, 2010

New Orleans Perfume


Oak Alley, originally uploaded by Lake Fred.

A little distraction from the Autumn Aromas theme that's been running here in the past few days... But still connected since this is about a perfume that combines both Meyer lemons and moss!

Based on Paula Stratton's description of the aromas New Orleans I have created yesterday the 4th and what may be the final version of what I call for now "New Orleans". After 2 first gloomy mods, I've created a 3rd one that was more of a cheerful twist on the same olfactory themes - magnolia, cypress, moss, vetiver, tea olive, citrus and a dash of herbs. Paula has told me in that "each of the 3 has successfully captured the magic, the mystery of New orleans before Katrina. Each is gorgeous".

But I felt that the last mod was the most hopeful and refined... I also thought that Meyer lemon element was important, even if subtle, in order to bring this perfume into completion. And I had to make Meyer lemon tincture, which I finally did and filtered.

This perfume is bright, mossy, delightful. It has the dryness of woods from the cedarmoss and vetiver and amyris and salty notes of seaweed and ambergris as a balancing backdrop for the floral notes are classically the Southern Belle's favourites (magnolia and tea olive - aka osmanthus). However, Paula's husband liked it a lot and even thought it to be the most masculine of the bunch... I think that if you love New Orleans, even if you haven't been there, you would appreciate this perfume. And gender has very little to do with it.

Top notes: Meyer Lemon, Rosemary, Grapefruit, Tangerine Murcott

Heart notes: Tea Olive, Tea Rose, Magnolia, Neroli, Orange Blossom

Base notes: Haitian & Sri Lankan Vetiver, Cypress, Seaweed, Amyris, Cedarmoss, Ambergris

I was toying with different names, and decided finally to keep it very simple - not NOLA, but New Orleans. After all, this is what it's all about... I would love to hear any of your thoughts though - especially among my readers from New Orleans.

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Thursday, August 30, 2007

New Orleans Today


Dead Wood Alive, originally uploaded by Ayala Moriel.

I was walking in Stanley Park yesterday, and saw this tree: even though it was large and beautiful, the strong winds this winter tipped it over and completely uprooted it. It lays on the grass, with its roots exposed and vulnerable. To judge from a quick glance only, this tree is definitely dead. It’s been there like this since the winter and all through the scorching heat of the summer. But if you look towards the sky, the tree’s true spirit is revealed – that of hope and strong life force. The tree is clearly alive, as new leaves are budding and shooting through the uppermost tips of the branches, facing the sky with dignity and resilience. If only someone will help this tree stand up and cover its roots again, I think this tree will live.

It’s two years after Katrina hit New Orleans, and the people of New Orleans are still working hard to re-build it, with very minimal help from the US government. Although the frequently toured areas of New Orleans (mostly in the French Quarter) have been renovated enough to attract more visitors and hold a seemingly normal façade for what you’d expect the city to look like. August 30th marks two years for the breaking of the levees - city’s efense mechanism against flood was too old and defective, and the levees collapsed, causing 80% of the city to go under water.

Two years later, there is still a lot more to repair and re-build, both physically and culturally - not to mention people’s life that have been shattered and scarred forever by this disaster and the traumas of losing their loved ones, their homes and being abandoned by their own government when they needed it most.

Only about 1/3 of the population of this vibrant city have returned to their homes. The rest have been scattered all across the US, far from their family, friends and hometown. For many, even if they want to come back, they don’t have the means. FEMA have helped them out of the city, but will not help to bring them back home. And of course I don’t need to remind you that the US government is one of the richest in the world, but apparently helping its own citizens is not at the top of the agenda. This is simply too contradictory for its capitalist idealism. And having all these people away from their home is perhaps one way to keep the area quiet and the oil rigs off the shores of Louisiana pump more oils and money into the government’s treasure box.

Click here to view the current situation in the various parts of the city and how

Read this AND read the comments all the way down at the bottom of the page, by New Orleans citizens to get an idea of what’s really going on there right now…

If there is anything we can do to support the people of New Orleans to re-build this fantastic city and their own life and future in it – we should do it now, before it’s too late. Moral support to individuals we know from there - to show we care, and if we can go visit there and help build and fix, clean and renovate the city. And of course, financial aid to individuals and organizations working hard to maintain this culture.

Below is a list of just a few charities that I think are worth supporting:

Mardi Gras Chief Bannock
(you can also send funds directly via PayPal to this recipient - or click on the donation button at the bottom of this page)

Emergency Relief Services of the Catholic Charities Archdiocese of New Orleans

America’s Wetland

Network for Good

Family Pride Coalition

Teaching the Levees

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