Tuesday, April 30, 2013

FRAGments List of Participating Perfumers-Artists

The list of participants at the upcoming FRAGments co-operative art show and perfume pop up shop is out!
Arabesque Aromas (Christen Schilling)
Artemisia Natural Perfume (Lisa Fong)
Ayala Moriel Parfums (Ayala Moriel)
Divine Life Perfumes (Ragna Rostad-Ruffner)
DSH Perfumes (Dawn Spencer Hurwitz)
EnVoyage Perfuems (Shelly Waddington)
Escentual Alchemy (Amanda Feeley)
MikMoi (Michael 'Mik' Coyle)
Parfums Lalun (Maggie Mahboubian)
Persephenie (Persephenie Lea)
Rebel & Mercury (Nikki Sherritt)
Rising Phoenix Perfume (JK DeLapp)
Roxana Illuminated Perfumes (Roxana Villa)
Sebastian Signs (Sherri Sebastian)
Velvet & Sweet Pea’s Purrfumery (Laurie Stern)




WHEN:
Saturday, June 22nd, 11am-5pm


WHERE:
Moryork Studio
4959 York Blvd
Los Angeles, CA
 

WHAT:
11am-Noon: Moderated Discussion With Perfumers
Noon-5pm: Reception and Collective Pop Up Shop Opens
Come sniff, get the story behind each perfumer's art and, if you choose, purchase directly from them.
Tickets are $10 and can be purchased online in advance on the FRAGments website.

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Monday, April 15, 2013

FRAGments

 New blessed initiative is approaching this summer, with FRAGments: Underground, Artisan, and Indie Perfume Collective. It will launch with a pop-up shop and fragrance salon on June 22, 2013 in the Highland Park (Los Angeles) at the cabinet-of-curiosities studio of eclectic sculptor and patron to the arts, Clare Graham. The idea was conceived by my fellow natural artisan perfumer Maggie Mahboubian of Parfums Lalun, and will include a total of 15 perfumers and fragrance artists (complete list TBA). 

The initiative is meant to represent the growing and vibrant movement of artisanal, underground and independent perfumery that's happening in North America - and in particular on the West Coast. The name is an amalgamation of "Fragrance Movement".

Maggie's background as an architect, talent as a perfumer, attention to design elements - and most importantly warm and generous personality that leads this collective - makes this a very promising for this event, and those that will follow. The concept is all around exciting, as the FRAGments website explains:
"
FRAGments will run as a series on the Saturday closest to a solstice or equinox. Each event will take place in a spatially evocative or architecturally significant venue that highlights the urban context of the host city".

Before the sale portion of the event, there will be a panel of perfumers, which will provide content and and insight into this lost art-form, followed by sale. The perfumers will be beautifully curated in the unique space chosen, where each perfumer will be equally represented by 5 perfumes from their line. Perfume shopping requires a more intimate and relaxed environment for testing and sampling, and guests could either purchase full sizes or discovery sets of all 5 scents from each perfumer. 

Please mark your calendar for the following and note the event schedule:

WHEN:
Saturday, June 22nd, 11am-5pm


WHERE:
Moryork Studio
4959 York Blvd
Los Angeles, CA
 

WHAT:
11am-Noon: Moderated Discussion With Perfumers
Noon-5pm: Reception and Collective Pop Up Shop Opens


WHO:
Complete list of the 15 participating perfumers TBA The list of participants is out!
Arabesque Aromas (Christen Schilling)
Artemisia Natural Perfume (Lisa Fong)
Ayala Moriel Parfums (Ayala Moriel)
Divine Life Perfumes (Ragna Rostad-Ruffner)
DSH Perfumes (Dawn Spencer Hurwitz)
EnVoyage Perfuems (Shelly Waddington)
Escentual Alchemy (Amanda Feeley)
MikMoi (Michael 'Mik' Coyle)
Parfums Lalun (Maggie Mahboubian)
Persephenie (Persephenie Lea)
Rebel & Mercury (Nikki Sherritt)
Rising Phoenix Perfume (JK DeLapp)
Roxana Illuminated Perfumes (Roxana Villa)
Sebastian Signs (Sherri Sebastian)
Velvet & Sweet Pea’s Purrfumery (Laurie Stern)
 

Come sniff, get the story behind each perfumer's art and, if you choose, purchase directly from them.
Tickets are $10 and can be purchased online in advance on the FRAGments website.

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Thursday, September 27, 2012

Highlights from my LA Trip


Fountain/Fan Plant 
Last weekend I embarked on yet another trip to Los Angeles (my second this year! Did I get the travel bug, or what?!). Before I get fully into the reasons behind the trip - the Artisan Fragrance Salon - I thought I'll share a few snippets of scents, aromas and all-around goodness that accompanied me in this trip.

Giant Plumeria by Ayala Moriel
Giant Plumeria, a photo by Ayala Moriel on Flickr

I stayed with Persephenie, a kindered spirit whom I now feel like I have known for ages. She was not participating at the salon after all (all because some good news - her line is now heading to Japan!) but we got to spend some quality fragrant time together.

This gorgeous plumeria tree grows somewhere on 4th street if my memory serves me right, on the way to Persephenie's studio (Edinburgh avenue, just off 3rd street). I was surprised at the very faint and decidedly soapy scent it had in the morning, even though the sun was at full blast by 10am: it was so light, fresh and soapy I thought I was smelling an Ivory soap bar mingled with sun tan lotion... A couple of days later, in the full afternoon sun (apparently there is higher blast than full blast), it smelled very strongly of the original Kai perfume oil - heady, tropical, almost fruity, and just all around paradise-like!

Meeting of the Noses @ Sarah Horowitz's studio

We visited Sarah Horowitz at her perfume studio in Westlake Village. It's set in a gorgeous establishment, with bubbling waters in the courtyard and a couple of restaurants downstairs. We first met there - Persephenie, Sarah and Miriam from 40notes. Then we visited Sarah's lovely studio space and had a full tour, including sneak sniffs into the salon feature - her Chocolate Sunset perfume, which is gorgeous and deserves a whole post all of its own!

And the best part was trying so many wonderful new creations, by Sarah and by the other perfumers whom I met at the salon on Sunday (which I will get to later tomorrow, after ample sleep), and experiencing Persephenie's new and gorgeous as always Island Violet cream. And the greatest surprise (though, come to think of it - not really...) was discovering that not only me, but also other incense lovers (which Persephenie truly is) start their day by burning incense, in any shape or form. One of them was especially rosy - almost like the rahat loukum candy with and overdose of rosewater and vanilla... Can there be a better way to start the day? Probably only a strawberry muffin!

Strawberry-Buttermilk Muffin
Joan's On Third is a marvellous place a friend invited me to when I was in LA back in June. Bakery, cafe and catering company whose owner must be a really lovely person because everything that comes out of her bakery is spectacular. So much so that I had brought nothing home for my daughter but a couple of these luscious strawberry buttermilk muffins! They were so fragrant and just melted in your mouth; and not nearly as sweet as the coffee shop variety. Add a slice of cheddar on the side and you have a pretty substantial breakfast.

California grown Citrons!

And last but not least: the marvellously refreshing, aromatic scent of California-grown citrons!
This lovely and generous gift of noi less than 7 etrogim awaited me at Persephenie's studio - straight from the orchard! I'm going to be tincturing them tomorrow and am thrilled that I will have another fresh batch of citron tincture so that I can continue making more Etrog Oy de Cologn. It's been rapidly gaining popularity, I can barely keep it in stock! Thank you, thank you, thank you!!!

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Saturday, September 22, 2012

Los Angeles Artisan Fragrance Salon

The 1st LA Artisan Fragrance Salon is just a couple of days away - and Ayala Moriel Parfums is thrilled to take part in it! Visit me at booth no. 16 to experience our newest creations: Etrog Oy de Cologne (just in times for Sukkot!), our new Vetiver Racinettes soap bar, and a pre-sniff of Treazon - aka my killer tuberose!

Participating perfumers: Velvet & Sweet Pea's Purrfumery, SmellBent , COGNOSCENTI, Roxana Illuminated Perfume, Artemisia Natural Perfume , Parfums Lalun, 40notes Perfume, Sarah Horowitz Parfums, Sebastian Signs Fragrances, Olympic Orchids Artisan Perfumes, House of Matriarch, Luckyscent, Opus Oils, A Perfume Organic, PK Perfumes, JoAnne Bassett, Ayala Moriel Parfums, Sanae Intoxicants, Imaginary Authors.

Where:
Civic Center Auditorium
1855 Main Street
Santa Monica
California 90401

When:
Sunday, September 23rd, 11am-5pm

Get your tickets here

18ain Street, Santa Monica California 90401

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Thursday, September 13, 2012

Los Angeles Artisan Fragrance Salon - Giveaway

Los Angelinos - you just got double lucky with an extra giveway this week. Ayala Moriel Parfums is giving away 2 complementary tickets to the Artisan Fragrance Salon next weekend!
September 23rd, 11am-5pm at the Civic Center in Santa Monica.

To qualify, please send me an email with your full name and contact info no later than tomorrow at 2:30pm!

The first 2 to respond are the lucky winners and will be notified in person.

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Sunday, August 05, 2012

Los Angeles Artisan Fragrance Salon

This fall, the Artisan Fragrance Salon will return - and this time it will be hosted in Los Angeles - or Santa Monica, to be exact.
I'm thrilled to announce that Ayala Moriel Parfums will be one of the 20 leading artisan perfumers who will be attending the salon - who are hailing from all parts of North America.

According to Basenotes:
"Fragrance aficionados, fanatics, buyers and journalists can experience the finest in artisan, custom, niche & premium aromas.

Featuring a quality selection chosen and curated by the Organizers, the 1st Annual Los Angeles ARTISAN FRAGRANCE SALON participants include local, regional and national fragrance makers, as well as Salon highlights featuring olfactory tastings, panels and demonstrations, new product launches, author talks, and book signings.More information and a full list of exhibitors can be found at http://www.lafragrancesalon.com".

You can read more on Basenotes.

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Saturday, June 02, 2012

Scent Bar

ScentBar

What a pleasant surprise it was to find out that Scent Bar moved just a month ago to a roomy and beautiful location, AND is also exactly 7 minutes walk from where I'm staying in Los Angeles this weekend. It was also a very pleasant surprise to find out that this strip of Beverly blvd has experienced a transformation and is now buzzing with nifty little boutiques of vintage clothing and vintage shoes, antique furniture stores, and awesome restaurants. Randomness sometimes just pays off...

Selling fragrance is an art all on its own. Luckyscent is one of the ultimate online destination for finding fascinating fragrances - from niche and obscure brands (A Lab on Fire, Hilda Soliani, Xerjoff) to classics such as Caron and Creed - I was always wondering how such a space would be in real life. So with that in mind, I had no idea what to expect from the

As it turns out, much better than online: it's organized beautifully, and with a team of perfumista staff that are far more knowledgeable and responsive than any fragrance database.

Some collections and brands have their own display areas around the shop; but the best part is - all of the fragrances are arranged by categories on shelves along the walls: some predictable like fragrance families, unique notes (i.e.: Oud, Patchouli and Incense each receive a shelf of their own); and some more surprising (such as an entire shelf dedicated to "Avante Guarde"), and of course - a Chypre shelf, which brought me back there today, tagging along my students from my Chypre intensive weekend I'm teaching at Persephenie's this weekend (if you missed it - you might want to sign up for my Citrus Week July 30th - August 3rd).

Some fun finds for me there were Keiko Mecheri Bespoke, in their beautiful presentation of black and gold; Santal de Mysore (Serge Lutens) and Tubereuse Criminelle (Serge Lutens), which I haven't caught a whiff of since my visit to Salons Shiseido; Odalisque (Patricia de Nicolai) which was a new chypre discovery for me, Andy Tauer's Rose Vermeille (congrats on the new octagon bottles, by the way!) and my most unexpected find - 100% Love by Sophia Grojsman, which I recently noticed I ran out of my decant and had to leave with a full bottle of.

But ultimately, I was most impressed with the staff, who really know their stuff and make visiting there such a fun experience. They can carry a conversation, give genuine recommendations, and spontaneously list the notes of any given perfume, not because they memorized it - but because they actually know what they smell like.

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Tuesday, April 21, 2009

LA Goodness & Little Next Door

As I write this, the sun is shining full-blast on a beautiful Vancouver morning. It seems I've done the impossible - pack some sun in my suitcase to Vancouver, even if just for a two days, the weather has been summer-like (i.e.: around 18c. I know, I know, this is ridiculous comparing to the heat wave of 32-34c that I experienced the beginning of the day I left Los Angeles - but in Vancouver terms, anything approaching room temperature is hot, and anything over 25c is sizzling hot!). But I was able to pack a couple other sunny things from California that got here fresher than the usual produce we get on the grocery counters in BC.

Just around the corner from Blunda on 3rd street there are several good places to shop and eat. One of them is the Little Next Door on 8164 W 3rd St Los Angeles, CA 90048, United States - (323) 951-1010 (Open Mon-Thu,Sun 6pm-10:30pm; Fri-Sat 6pm-11:30pm). Just across from it on the sidewalk grows an olive tree.

This is a French deli-café that concocts her own preserves, jams and fabulous desserts. The salad and breakfast menus are to die for. I came back with the Meyer Lemon Marmalade below (spiked with cinnamon, coriander and vanilla) which almost tastes like yuzu!

The couple of lemons right next to it are not Meyer lemons, but they are really special because they grew on the tree of my friend Taly. Contrary to public belief about smuggling fruit into Canada, since lemons cannot survive our weather, there is no problem bringing them in as they pose no agricultural threat to the Canadian crops. So all I needed to do was declare them. Just thought you might want to know in case you come from Hawaii and want to bring me fresh mangos and pineapples! ;-P

I also got this seemingly mouthwatering Earl Gray Tea flavoured dark chocolate for a mere $10 USD only to find out that it hardly tastes like Early Gray Tea AND it can be found for an even merer $7.25 or so (probably plus taxes) at Urban Fair. The conclusion: Dolphin Chocolate's Earl Gray chocolate squares are still the best. I can only wish that Urban Fair will bring them as they do exist!

This one does look quite impressive though, don't you think?


And last but not least - a dessert worth trying: a sandwich made of two strawberry macaroons with fresh halved strawberries in the middle and, of course, whipped cream!

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Saturday, April 18, 2009

Hanami Perfume Launch @ Blunda Natural Botanical Perfume Exhibition #2

The exhibition at Blunda was great, meeting lots of passionate perfume people. The following posts are mostly photos as I'm too tired to write and need to do a lot tomorrow before flying back to Vancouver. I have a feeling this is not going to be my last time in California though - this place rocks! The people, the food, the sun, the perfumes - it really feels like the centre of it all. I hope the rest of the series will be very successful for Blunda and the other perfumers.

THE PRESENTATION


Hanami Perfume Launch @ Blunda Natural Botanical Perfume Exhibition #2, originally uploaded by Ayala Moriel.

In the presentation, I spoke about the creative as well as technical process of creating Hanami.
Selecting the notes - wet woody notes for the base, and the sakura accord for the heart. Using scent strips, I demonstrated how each notes stands out on its own with its unique characteristics. And than showed how they combined together to create Hanami.
I also talked about the inspiration, and how I finally arrived at selecting the name.

THE FOOD

Sakura Mochi, originally uploaded by Ayala Moriel.

Hanami Flower Arrangements, originally uploaded by Ayala Moriel.

We served all three perfume teas (Charisma, Roses et Chocolat & Immortelle l'Amour) and afternoon tea treats, including Sakura Mochi, perfumed chocolate truffles and fresh tea sandwiches the Maribel & I made that morning - cucumber & watercress, minted radishes and carrot-ginger (all with cream cheese).


The Truffles!, originally uploaded by Ayala Moriel.

We made 2 perfumed chocolate truffles - White Potion and Guilt. White Potion really complements the sakura accord in Hanami as it was made with both magnolia and tuberose. The almond essence kind of mimics the coumarin notes of tonka (which is really not good for consumption use).


THE PEOPLE
Andre', Persephenie's husband and business parter, who took photos of the event (I'm sure his turned better than mine - look at that camera!).

Andre', originally uploaded by Ayala Moriel.

Persephenie talking to a guest at the exhibition. In the background is her incredible collection of natural essences - a perfumer's organ arranged on the shelves.

Persephenie & Janet, originally uploaded by Ayala Moriel.

Maribel, Persephenie's assistant who was more helpful than I can even begin to tell. And very sweet too!

Maribel, originally uploaded by Ayala Moriel.

Maribel helping Janna at the perfume lounge area in the store front.

Janna & Maribel, originally uploaded by Ayala Moriel.

Andre' and a friend in front of Blunda

Outside Blunda - Andre' & Friend, originally uploaded by Ayala Moriel.

One of the guest sniffing away after everyone else is gone...

Sniffing away..., originally uploaded by Ayala Moriel.

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