Sunday, June 21, 2020

Beach Lily

Chavatzelet Shkiaa

Happy Summer Solstice! 

There is a secret spot on the northernmost beach, below the sandstone slopes laden with beach lilies, purple everlasting and sea-celery,  where saltwater meets a freshwater spring. It is accessible only in low tide, when the spring is revealed and its water can be drank and purify before the short stream is swallowed by the thirsty tongue of the Mediterranean Mother. When the tide is up, the flowing spring is immediately consumed by her salty womb and none would know it was in the least diluted. 

Today, 21.06.2020 is an unusual day: the sun is at its peak, and there is also a Sun Eclipse. This reminds me of the merging of the two waters. And therefore, I chose this day to release my new creation, Beach Lily. 

This is a perfume in honour of one of my favourite flowers - the Sea Daffodil (Pancratium maritimum), an endangered bulb flower that usually only beings to bloom at the end of summer and early fall (sometime around late August and early September). This year I have already seen some in bloom in mid-June! It has an incredible scent, very heady and lily-like, with a hint of green, that intensifies in the afternoon and evening, and attracts night pollinators. 

The process for creating this scent was a bit unusual: It actually started as a soap-scent for my Beach Lily shampoo bar with Coconut Milk & Shea Butter, and I loved it so much that I turned it into a fully-fledged perfume. On this conspicuous day, both the Beach Lily shampoo bar and perfume are ready for you to enjoy. And also the label design has just got in.  

Credits are due to my graphic designer who is so talented, hard working and a joy to work with. Thank you, Terry! And many thanks also to my brother Yotam Dehan, who took this gorgeous Sea Daffodil photograph back in 2006 and sent it to me when I was still living in Canada (and missing all these special wild flowers). Wise Woman Inbal Levite taught me that this plant is the teacher of unconditional love, and I think my brother's simple gesture of sharing a photo of something I love so much is an act of love. How blessed I am to live next to such plant teachers, and to my close family that I love so much. 

Each bottle contains a few drops of both saltwater and freshwater, from the secret, swollen spring; and I put a little bit of both low tide water and spring water just for you. With these bottles of fragrance, saltwater and freshwater, I share with you my love for the sea and the wild beaches. May they be clean and rich with sea life! I will donate 20% of each bottle sale to "Mediterranean People", a local organization that works to protect the beaches and sealife (particularly the Sea Turtles, whose eggs are being laid these days), keeps the beaches clean and does ongoing educational campaigns in this beautiful nature reserve, just 20 minutes away from my studio. 

Today I feel truly blessed and grateful for Nature and beauty and a good health and being surrounded by love - far and near. If you ever find yourself feeling lonely or unloved, remember that you contain all this unconditional love within you. May this perfume be a reminder of that, and of all the love you receive (maybe not romantic, but that is not the only love that nourishes us!) and the unconditional love that you too embody.  



Top notes: Bayberry, Galangal, Ruby Red Grapefruit
Heart notes: Ylang Ylang, Jasmine, Ginger Lily
Base notes: Sandalwood, Foikienia 





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Wednesday, February 14, 2018

New Perfume: < 3

Valentine's Day is just around the corner, and while for some this is a time for celebration, for others it's a sad time of mourning lost loves or feeling unloved altogether. In this spirit, I bring to you my new perfume < 3.

Night was not only equal to the day but also just as warm. Breeze from distant countries brought in the scent of citrus orchards. It was as if we were walking in a rich neighbourhood in west Amman. Or maybe it was the reconstructed remnant of a vintage orchard, blocked in with sandstone and lit strategically with theatre lights, in Old Jaffa.
We walked from the top of the hill to the sea and savoured the salted air. We buried our faces in the white blooming foliage of clematis armandii, covering us in a shower of meteorites and drowning our nostrils in their dreamy orange blossom scent.

Up the hill again, and in the garden. We sat under the blossoming cherry trees, observing their white petals fall one by one into the black pond. Just as our present moments are disappearing into the bleak past. We will never forget that night. It was equal to the day. Only that after that, the days will begin to lengthen, and we will have to wake up from this dream. Things will become more clear. More real. More light. Lightheaded from gin and tonic, washed down with salty tears of grateful appreciation muddled by the silent anger and deep sadness that is the inevitable realization that what is never will be again.

The new perfume is a blank slate in the shape of a hand-cut black heart upon which you write and re-write your lovers of the past, present and future.

Top notes: Cardamom, Peppermint
Heart notes: Clematis Accord
Base notes: Incense, Musk 

Fragrance Families: Floral, Floriental

Looking for a more romantic and less melancholy scents for Valentine's day? Remember that the secret of perfume's seductive power is its ability to make the person who wears it feel good about themselves. Feeling confident brings out the best in you and attracts the right lover.
Not sure which perfume makes you feel confident? Try our complementary fragrance consultations to help you pick the right scent for you. Our 2018 edition of the traditional Aphrodisiac Guide 2018 goes as follows...


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Monday, August 14, 2017

Varthemia

כתלה חריפה Chiliadenus iphionoides

Sharp Varthemia (Chiliadenus iphionoides), or in Hebrew Ktela Harifa (כתלה חריפה) likes to grow inside rocks and has the most incredibly resinous, rustic, complex aroma. It truly is like a complete perfume all of its own, exemplifying what Garriague and Chypre are all about.

Sharp Vartehmia

I've stumbled upon this plant by chance, first near Keshet Cave in Park Adamit near the Lebanese border. A beautiful place with gorgeous view. It was one of two aromatic plants i was unable to identify, but intuitively knew they are both of medicinal and aesthetic value. I later found Varthemia on the mountain above my house. But it wasn't until I saw Yonat HaMidbar post about it and rave about its lovely perfume that I was able to identify the plant (it was never in bloom when I saw it, and it's near impossible to ID plants when they are not in bloom).

Vartehmia Incense Cones

Shortly after I was not only inspired to finally make incense cones out of it, but also studied some of the medicinal properties of it. Among others, it is good for heart problems and diabetes - and seems like a very gentle herb to enjoy in tea (as long as it's not overly done). I picked some for a friend who just had a heart attack, and figured my own heart could benefit from it too. So I've been sipping a lot of vartehmia. marrubium and white mint tea. A lovely combination, and feels to be soothing both the heart and the soul.

Heart Soothing Tea

Infusions

My next adventure with vartehmia is infusing it in both alcohol and olive oil. From the olive oil I will make a single-note vartehmia soap (I will also have it brewed into tea for the water component of the soap making process, so that it is as naturally fragrant as possible). From the alcohol infusion, which turned out beautifully resinous and rich, I've created a rustic, garrigue-inspired amber perfume, which I am debating if you launch this fall or not. It's a further development of an old, old, old formula that was almost sickeningly sweet because the amber base in it wasn't my own and I am quite certain contained some artificial molecules. Frankly, that base smelled more like an ambreine accord. The perfume I made with it included a touch oregano that balanced this sweetness to some degree, but not enough. I want the new perfume to be more authentic and local, and use my own herbal infusions in it - but without taking away from the luxurious character of the perfume. It is very different from the original, and surprisingly has a bit of the Espionage DNA to it - even there is nothing smoky about it. Must be the ambreine accord (which, FYI, is the core of Shalimar, Emeraude and the like). 

Inbar


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Sunday, August 21, 2016

Approaching Coal Harbour

Buoys

This week I've finally created a batch of Coal Harbour, which I intend to close the Perfume4aPlace series dedicated to my favourite spots in Vancouver. However, the concept of Coal Harbour perfume predated all the other scents. In fact, it was in one of those morning walks about five years ago in Coal Harbour that I knew I would soon have to leave the city. Walking there and watching the aquaplanes take off and land on water I felt a pang of melancholy, knowing how much I love the marine aspect of the city. And so I promised myself to make a Coal Harbour perfume before I leave, as a goodbye present to the place I've called home for nearly 18 years.

This idea of course was the seed of the entire collection. And as the time to leave approached, I began rolling out the scents. I felt reluctant to launch Coal Harbour, because deep inside I knew that would mean the last farewell. So I did this gradually, with one perfume in each season... Komorebi in the fall of 2015, Sunset Beach in the winter of 2016, Lost Lagoon in the spring, and finally Coal Harbour for summer.

The scent is now maturing in the vat - a concoction that echoes the juxtaposition of natural aromas in their urban surrounding, contrasting marine notes, fresh cut grass and linden blossoms with the penetrating aroma of jet fuel.

The perfume is still in the maturing phase, but you can pre-order a sample (or, if you know you like marine-leathery-green scents, an entire bottle in your choice of eau de parfum application - mini splash bottle, roll-on and larger spray bottle.

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Sunday, May 01, 2016

New Perfume: Lost Lagoon

 Inspired by a hidden garden of azaleas

Lost Lagoon

Happy May Day!
I'm excited to share with you my new perfume for spring and summer: Lost Lagoon.

Every spring, the rhododendrons awaken - first slowly, building anticipation. By early May, they simply burst with colour and aroma, some of the bushes so dense with flowers that you can't even see their leaves and branches...

These fragrant azaleas paint the edges of Lost Lagoon with myriads of flowers of tropical colours and exotic scents as versatile as the number of hybrids planted there: some are reminiscent of lily, others are like ylang ylang and some smell like cool suntan lotion. Bluebells, violets and other bulb flowers and annuals are planted among them; and magnolia, lilac and syringa contribute their luscious perfume to the already fragrant air. Freshly cut grass from the Pitch & Putt is the only reminder you're still in the Northern Hemisphere and not in the tropics...

Lost Lagoon

In case you can't experience this extravagant botanical explosion in person - don't be sad: I've bottled that scent especially for you!

Lost Lagoon is the third installation in "Perfume For A Place" series, which is inspired by my favourite places in Vancouver. This perfume will transport you to a secret lagoon surrounded by tropical flowers. Lost Lagoon is a refreshing Chypre with exotic floral notes of magnolia and ylang ylang and loaded with bergamot and green notes of rhododendron buds, violet leaf and galbanum.



Top Notes: Bergamot, Lemon, Galbanum, Violet
Heart Notes: Rhododendron, Magnolia, Ylang Ylang
Base Notes: Oakmoss, Amber, Iris


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Wednesday, February 03, 2016

New Perfume: Sunset Beach

Summer 2012

Sunset Beach is a little piece of heaven tucked away in the midst of boat-bustling False Creek and busy bridges that cross over it. Sunset Beach is that happy place where time stops and the only things that matter are the tides, the currents, and basking in the gentle evening sun. You can spend the day there or just bring a hectic workday to a serene close with a beachside walk or a leisurely picnic.

Fragrant Harlequin glorybower and Robinia embellish its borders, and in midsummer you'll find musky wild blackberries and hot-pink everlasting peas along the shoreline. And if you're particularly lucky - you'll find yourself swimming alongside a playful harbour seal!

Sunset Beach can be anywhere... Mine just happened to be in Vancouver. I invite you to uncork a bottle of this daydream and experience a truly creamy sandalwood perfume complemented by handcrafted tinctures of pandan leaf and milky oolong tea, coconut, massoia bark and dreamy champaca.

Sunset Beach is the second perfume in "Perfume for a Place" series, dedicated to Ayala's favourite places in Vancouver.


Top Notes: Pandan Leaf, Milky Oolong Tea Tincture, Cedarwood
Heart notes: Champaca, Coffee, Nutmeg, Ylang Ylang, Orris Butter
Base notes: Indian Sandalwood, Hawaii Sandalwood, Chocolate, Coconut, Massoia Bark

Fragrance Families: Woody, Floriental

Available in: Eau de Parfum only, in the following sizes: 1mL sample ($18), 4mL mini ($48), 5mL roll-on ($69) and 15mL splash/spray ($120).

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Thursday, November 05, 2015

New Perfume: Komorebi

Komorebi

Thank you for everyone who've contributed their ideas for a name for the pacific rainforest amber-chypre perfume. The new perfume captures the wonderful scent that can be experienced in late summer and early autumn in the Pacific northwest rainforests: It emanates from the sun-dappled fragrant forest floor on those warm days when the sun brings out the sweet smells of redcedar, moss & Douglas fir…  This is a perfume I've been trying to capture for many, many years, and when I finally got the result I wanted - the name just wouldn't come up... So I asked for your help, as well as Elena from Perfume Shrine to help to find a word that describes the smell of sun-warmed forest floor...

There were many intriguing names, and it was still a very difficult choice. After much struggle, contemplation and even a poll between the finalists, it made itself clear that while in an ideal world there will be a perfect word just for that - or a name of a place that evokes that smell and feeling of mystery and wonder - the name does not have to fit the smell to a T. So rather than going with Cathedral Grove (a wonderful old-growth forest on Vancouver Island, on the highway between Nanaimo to Tofino) - I've picked Avraham Yehoshua's excellent suggestion Komorebi. While the perfume does not smell particularly Japanese, both the scent and the name evoke the same sensation and feeling of awe for the forest visual and fragrant beauty. After all, things don't have to match perfectly to be true or beautiful.

If the word "Petrichor" describes the smell of the parched earth after the rain; this perfume captures the opposite - the scent of the forest floor after its been kissed by sun. It's the Pacific Northwest equivalent of the Meditteranean "Garrigue" (the intoxicating odour of sunbaked earth and scrubland, dominated by sage and labdanum), and in my mind I've been describing it as "Forest Amber" or "Pacific Chypre".  But non of these names seemed to capture the magic quite as perfectly. So I'm thankful to the Japanese language, which has a special word for the interplay of light and leaves, which includes the sunbeams one would observe coming through the trees and shedding light on the vapour they exhale; as well as the dappled-gold forest floor, a vision that is shifting yet constant, as long as the sun is there. This is the essence of komorebi in the Pacific rainforest. 

This perfume is the first in a series of perfumes dedicated to special places in the Pacific Northwest. Place of inspiration: Cathedral trail in Xwayxway (Stanley Park). It is now offered online as an Eau de Parfum (15 mL and 4 mL) or parfum oil (5 mL). 

Notes: Redcedar, Fir, Oakmoss, Black Cottonwood 

Fragrance Families: Woody, Ambery, Chypre





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Wednesday, April 29, 2015

The Girl Who Smells Music


This Monday, on the very same day, I had two special people enter my home. One is an Iranian santur-maker, who also will install new carpets in my place after many years of begging my landlords to do something about it. I was so pleasantly surprised by his interest in the various random musical instruments scattered around the house, and his noble manners (unlike any other handyman that ever crossed my path) that I'm almost convinced that I should begin learning to play this elusive instrument. If only because they are handmade by him and can be carried around rather than be wheeled out by two bodybuilders whenever you need to move (or get your carpets changed).

The other was Dana El Masri, who you might have heard first about through her blog The Scentinel, through which she shared her adventures studying at GIP (Grasse Institute of Perfumery) and have just a little over a year ago launched her own indie brand, Jazmin Saraï, which is based out of Montreal.

What do perfumers do when they get together? Mostly smell each other's creations and more often than never also share the woes of the industry (packaging agonies, ingredients restrictions and prohibitive costs is what we tend to whine about). It was refreshing to have a lot less of the latter, and a lot more of smelling and marvelling at what came out of each of our ateliers. The whining was more about how people can NEVER pronounce our name properly (FYI: Dana's name is simply pronounced Da-na, now "Dayna" or any other Englishized distortion of these two straightforward syllables, just as we would call her in Israel). It was a fun sniffathon and I finally got to experience not only all four of Dana's creations, but also the fifth one that she's working on. They were all gorgeous, well-composed and original and I must admit that even though when I looked at the website a year ago I was a bit skeptic of the music and perfume connection, once I smelled the perfumes all my doubts have disappeared.

Otis & Me:
Smoky yet light and green. The most subtle, and the most natural-smelling of the bunch (by the way, all of Jazmin Saraï perfumes have a high proportion of naturals, which is very apparent). Unfortunately it did not fare well on my skin and with all the strong personalities next to it I was barely able to experience its evolution on the skin. This one deserves a proper sampling. But suffice is to say that it is based on coffee - a note that I feel is underappreciated in the perfume world. It is actually a lot more diverse and capable than just making appearances in gourmands.

Neon Grafitti:
Fruity yet green, floral and with an underlining musk (FYI: Dana only uses macrocyclic musks, and these are the ones that not only smell better but are also the kind that is naturally occurring in various plants and are more friendly to the environment). It smells cool and a bit metallic, but also very vibrant and colourful. It reminded me of a scentsthat I admire but can't get near anymore, unfortunately (due to negative conditioning) - l'Ombre Dans l'Eau. It also smelled like a more fleshed-out rendition of what I would have imagined Jardin Sur Le Nil should be like before actually smelling it. It has the mango - not quite ripe and overly sweet mango, but still little green, and there is a lot more body and an interesting evolution to it the Sur Le Nil (which I experience to be only an empty aura - sillage with no personality).

How You Love:
Begins very sweet with a well-rounded sweet honey note. Nothing funky there (which is always a challenge with honey). It envelopes you like a hug. It's how I would imagine the honey perfume that Alyssa Harad talks about in her book Coming To My Senses (I know she reveals eventually what it is - but I never smelled it, so I can keep imagining it as something else all I want). There is a nutty element that reveals itself as some point, a little like hazelnut, and the dry down, while still maligning a lot of the honey, also has a warm, slightly dirty musk beneath it all. Dana has graciously left a sample of this behind, so I will wear this again and write a proper "review" of this soon.

Led IV:
Olfactory portrayals of Rock n' Roll often involve patchouli. So this "translation" is not what makes Led IV original. What does is how the patchouli is played: the fermented, wine-like quality of this controversial note are amped up by boozy davana. An herb from the Artemisia family that walks a fine line between smelling like strawberry jam, to someone who puked their strawberry daiquiri... It might sound gross, but it's what makes this note both challenging and satisfying to work with. The more I let Led IV sit on the skin, the more it grew on me: the warm, spicy muskiness of patchouli mingled with this oddball of an accessory note, complementing it but also making it very clear that it's not a patchouli like all the other niche patchoulies that have saturated the market as of late.

No. 5 was the lovelies of them all. It does not have name yet, but it's based in castoereum, and both the leathery and amber qualities really stand out right from the start. These are beautifully complemented by the leathery floral notes of osmanthus absolute. It's dripping honeyed labdanum. It has a luscious, incense with smokey-honey character underlined with a subtle, slightly nutty musk. The drydown reminds me of Laurie Erickson's beautiful Incense Pure. I am pre-ordering a full bottle of this. I have forgotten to ask her what song was the inspiration for this scent. So we will all have wait patiently until its name is revealed...

While the connection between the Santur-making careptman and a synesthetic Egyptian princess may seem only apparent to me - the connection between music and perfume is more than random. Emotions, frequencies and the same area of the brain processing both is what make these two mediums so profoundly deep and ineffable. We remember our loved ones not only by their scent, but also the sound of their voice and the music we listen to while with them. That's why we'll often find ourselves hugging an unwashed sweater while listening to old records when our baby is gone for a little trip (and of course both will trigger the waterworks if we end up breaking up).

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Thursday, April 09, 2015

Misia



Misia, the new bird in Chanel's flock of exclusive scents has pleasantly surprised me with its soft, down-like softness, warmth and retro sweetness. It immediately brings to mind candied violet petals, with its overdose of alpha ionones, which dominate the opening, giving it the characteristic cedar wood effect. This balances the sweetness of the composition, addinga woody, dry yet powdery and soft air to it. This is quickly taken over by juicy, fruity notes of a plush, dark-red rose. Raspberry and plum notes rule supreme with every stroke of this bold bluish-red lipstick. The iconic Lipstick Rose comes to mind, as well as the scent that pervades most of the current Guerlain cosmetics. But more on points of references later. While there is more than a gourmand hint to Misia, it does not in the least smell too obviously dessert-like, nor trashy. It does, however, give it a most addictive character. As the fruit and rose soften and become rounder, the sweet supporting base note begin to emerge, and they are the perfume-world equivalent of caramel: tonka bean, with its slightly bitter, powdery qualities of almond rocca; and benzoin, which is like liquified brown sugar, with a depth to its sweetness that stops it from being cloying. There is something about the dry down that is not how I'd expect this to end. It's thankfully not too powdery, nor too musky; and sweetness is played just right, balanced with an earthy nuttiness. If there is any leather in there I can't smell it, unfortunately.

If I didn't know the perfumer behind Misia is Olivier Pole (Jaqcues Polge's son and successor as Chanel's house perfumer) I would have guessed it's Sophia Grojsman (Lancome's Tresor and YSL's Paris smell like close relatives). But there is more violet than rose in Misia, which if I were to blind test this would make me think of it is a Guerlain. Not so much the old fashioned violet-laden Apres l'Ondee or l'Heure Bleue, but rather, Meteorites (a scent that was phased out and instead was used to scent their makeup line of the same name); or perhaps a more agreeable version of their recent violet-dominated La Petite Robe Noire (which although I like its idea, I find it to be more than a tad too brash to my taste). But again I will contradict that notion because Misia's character is a more nuanced and less invasive.

With all these references to existing non-Chanel fragrances, you can probably already guess that there is nothing particularly groundbreaking about it. However, in the context of it being part of the Chanel family, and comparing it to the rest of the collection, it is admittedly quite refreshing to be offered the choice of a perfume that it is not nearly as austere, angular or aloof as the temperament of this house tends to lean on. Misia seems even more "out of place" than Coromandel was at its time - a patchouli fragrance in a collection of iris and aldehydic florals. But even Coromandel has a coolness to it, a bit of a sharp edge that surrounds a very clean, albeit sweetened patchouli. Misha wants to crawl right next to my Bois des Iles bottle and cuddle, while still wearing its silk stockings and with a fully powdered and made-up face.

Top notes: Ionones alpha (Violet notes), Raspberry, Plum
Heart notes: Rose, Orris, Damascones
Base notes: Tonka bean, Benzoin

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Wednesday, December 24, 2014

The Decision


The beautiful thing about deadlines, is that they force you to make a decision. Even deadlines that are imposed by oneself. I wanted to have Narkiss ready in time for Channukah, because that is the time of the year when the narcissi are in bloom in Israel.

I won't pretend it was the hardest decision of my life. Like many other times, I realized at the end of the process that my original concept was really IT. But it was too expensive to create in larger quantities. I had the concept for Narkiss going on for way too long to make it end up as a limited edition, sold only to a handful of curiouis perfumistas. I had bigger dreams for it becoming part of my steady collection - and even design a unique label for it, as part of The Language of Flowers collection.

It boiled down to 2 options. The difficulty was that I really liked both mod 07 and mod 08. Mod 7 started off a little sour, but quite realistically like a pine forest after rain, with that powdery flower lingering in the air. Admittedly, it was quite coumarine-y and green at first, and easily perceived as masculine. When it dried down, it turned into this gorgeous, pine needle and wood aroma - fresh yet deep, woody yet tart. I just adored it.



The 8th mod was very similar to the first idea I had created way back in 2007. I liked it a lot, almost as I did the original. But I didn't like the dry down as much as the 7th version. I had to make a decision and make it fast... And for that sometimes you need an extra set of nostrils. I asked my friend Jolanta to try both with me, just before the start of the Christmas at Hycroft show. She was a little like me, really pining for the 8th mod, but feeling that the 7th would be more popular. I agreed; but also thought out loud with her, saying how so many of my recent releases are not that different when it boils down to the dry down - woody fresh, kinda like Orcas. I felt like I needed to roll out something entirely new.

And that's how I decided on the 8th mod! So you see, in the end, it was worth wasting 6 bottles, countless essences, and many pages in my formulating books. And I truly hope that you'll enjoy my decision!

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Tuesday, December 23, 2014

The Dilemma


With so many mods, the process can go on and on and on... It can be rather daunting at times: sniff this, compare it to that. Add a little bit more of this, and omit that. Does it smell right? Does it really make your nose want to sing? Does it smell unique and fabulous? Is there even a point of releasing something new - or am I just repeating myself and creating yet another white floral, or grassy, hay-like composition?



Composing is tedious, but also very meditative. Creative. Therapeutic, even. It's the analysis stage that can be the killer - I had so many options - the 6 rounds I told you about over the last couple of weeks were really more than that - they were 8 different formulae (or mods), and basically represented two if not three opposing concepts:
1) Retro, luscious floral with a bit of a dark, gloomy and pensieve personality and that is completely abstract.
2) Rainy, greeny winter scent that's supposed to realistically portray a real-life nature scenery (narcissus, puddles and pine forests).
3) Just go wild with narcissus absolute and make it truly shine, purely as a soliflore, with absolutely no regard to availability, expense or demand - which would inevitably create a very limited edition.

It was not the hardest decision of my life but let's say that there were at the end of it, 2 mods that I had to pick. It had to be either one or the other. The difficulty was that I really liked both mod 07 and mod 08.

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Wednesday, December 17, 2014

Narkiss, Sixth Round



Here I waned to come back to the 6th mod (in round 4), in which the narcissus and coffee flower absolutes create a mysterious, dusky character. I wanted it to also be a very close replica of my first round (mods 1 & 2), in which I used essences I can't source again, or ones that have some issues (i.e.: the oakwood absolute contains a plasticizer). I looked for other woody substitutes and wanted to still create that unique, very retro warmth that is reminiscent of the great aldehydic florals of the turn of the century, yet with my own personal twist.

I ended up making full circle, as this round (AKA mod. 08) is truly a reflection of mod. 01, which I've created back in 2007). 

Base notes: Vegetal Musk Compound No. 3, Liatrix Absolute, Ambreine, Costus, Africa Stone, Pinewood

Heart notes: Narcissus Absolute, Coffee Flower Absolute, Orange Blossom Absolute, Orris CO2, Styrax

Top notes: Bergamot, Szechuan Pepper

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Tuesday, December 16, 2014

Narcissus, Fifth Round


Like I mentioned in my last Narkiss post - I realized at this point in my process that I need to pick between one of two directions, and concepts. For the fifth round, I decided to focus on the puddle and mushroom concept.

Pairing down the puddle and mushroom, pine forest and break in the clouds imagery and sensory concept, to highlight the freshness even more. In this round I used pinewood, green spikenard, angelica CO2 and pine needle absolute along with pinemoss to create that Mediterranean pine grove feel, in all the winter wetness and rainy glory.

To that I added, of course, narcissus absolute with some supporting notes of balsam poplar buds, ylang ylang and jasmine for more floral presence, but still keeping it light and green. Top notes included cabreuva, to create an illusion of rain and wetness, and orris tincture for that wet soil, roots and violets after rain effect.

Base notes: Pinewood, Green Spikenard, Angelica CO2 and Pine Needle Absolute, Pinemoss

Heart notes: Narcissus Absolute, Jasmine Absolute, Balsam Poplar Buds Absolute

Top notes: Orris Tincture, Cabreuva, Szechuan Pepper CO2, Palmarosa
Ylang Ylang Extra, Bergamot

The result totally captured my heart. Although the narcissus is not so apparent in this one, it truly portrays the scenery of Mediterranean winter in the pine forest. Puddles, pine mushrooms picking, etc. My only reservation on releasing this mod was that it's echos too much the other fresh, woody underlined fragrances that I already offer in my collection, i.e. Orcas and Bon Zai.

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Saturday, December 13, 2014

Narkiss, Fourth Round



This time I tried to illuminate the rustic, ambery, hay-like aspects of narcissus and bring to the fore the scenery of Mediterranean winter. Although relatively mild, the winter in this region is a very dramatic season: thunderstorms, hail, floods (especially in the desert). Kinda like the storm that is attacking the West Coast right now.

Just as fast as these storms appear, they also disappear. And then the mushroom pop up, the bulb flowers bloom, and nature awakens to life thanks to the power of water. The next day would be as sunny and bright as an egg yolk, and as the central cup of Narcissus tazetta.

To capture in a bottle that feeling of picking flowers after the storm, I used quite a lot of pine essences, which are a very wintery scent - pine moos, pinewood, and pine needle aboslute, with its slightly sour, off-note of crushed needles and crackling branches. The balsam poplar buds absolute accentuate the honeyed floralcy of the narcissus.

Base notes: Pinemoss, Pinewood, Spikenard (Green),  Africa Stone Tincture, Clary Sage Absolute 74%, Pine Needles Absolute, Liatrix Absolute, Musk Compound

Heart notes: Narcissus Absolute, Coffee Flower Absolute, Balsam Poplar Buds Absolute, Orris CO2, Orris Tincture

Top notes: Szechuan Pepper CO2, Ylang Ylang Extra (Organic), Palmarosa

The verdict: Although I really liked this version, and how the supporting florals did to the narcissus, I felt lack of clarity in the concept. I felt that I had to *either* go fully with the wintery, puddle concept; *or* go fully with the dusky, mysterious olfactory concept that I first conceived when working with the narcissus absolute in the first round.  Not both. So I had at least two more trials to go... Which I will tell you about next week.

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Monday, December 01, 2014

Narkiss, First Round



The Narkiss creation journey started as early as 2007, with a name, and a sketch based on the natural raw materials that W.A. Poucher lists in his 2nd volume of "Perfumes, Cosmetics and Soaps". These were composed much later (in 2011) into 2 mods that I refer to as "First Round" - because they both represent the same concept, and are in fact a continuation of each other. In fact, I didn't even bother making them in separate bottles*.

This round was all about exploring narcissus absolute, which I had in only extremely limited quantity, and just have fun with it. It was created in what I like to call "intuitive approach": just following my nose, and working with the essences that seems most fitting for make this precious extract truly shine. Perhaps it's not purely intuitive, because I did have a list of per-selected notes to choose from.  But still, many of them were screened out purely based on what my nose and my heart were telling me in the process.

To start with, I didn't really have a concept in mind, besides that of wanting to work with narcissus absolute, and calling the perfume "Narkiss". I wanted to bring out the richness of this essence, and worked with notes that were some of the most elusive and unique on my palette: costus root, Africa stone, galbanum absolute, absolute from oak wood barrels, and last but not least - Jonquille (which extends the narcissus, being very closely related both botanically and in odour profile). 

While the perfume ended up quite minimalist in the number of raw materials (12), the mood of this perfume is anything but minimal. It has a richness to it that really made me think of a candle-lit flower. A little waxy and golden, honeyed and glowing like beeswax candle; but also very richly floral and seductive, like a dim-lit bouquet in a vase. Romantic, but also mysteriously melancholy.

In my fear of destroying what I've created, I didn't add any top notes to my composition. And I also didn't touch it and didn't get back to it till several years later.

* This is something I often do - when I know that the mod is just a beginning of something else. This is also a good way to save space in my overstuffed archives of experimental scents, and also saves on the time of re-blending the first portion, only to be adding more things to it that I already know are lacking in the first formula. It may not be scientific, but it works for me.


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Tuesday, September 16, 2014

NARCISO eau de parfum

First impressions from NARCISO - a confusingly named fragrance (wcich is why I'm using the upper case) that due to officially come out in October, but is already available at The Bay downtown:

From the get go, it appears the Narciso Rodriguez brand aimed to create a similar cult following to their original, with a few variations: the black rectangular bottle has been replaced by a white cube. The musk was replaced by ambereine accord and a sheer, crystalline amber. The synthetic orange blossom floral theme was replaced by a nondescript gardenia-rose that to my nose smells more similar to a Madonna lily, actually. What remains consistent with the original Narciso Rodgriguez For Her is a clean, woody vetiver - only a little amplified here, and paired with patchouli, of all animals. And that's what made me take notice.

NARCISO is a little too sweet at first, but with a cleanliness that does not weight it down. For reference - the opening and up until the vetiver makes an appearance, this is similar to scents such as DiorAddict, tinged with a touch of Pure Poison and a hint of inky, murky violet notes, not unlike Kisu. The vetiver makes it more balanced and interesting, along the lines of Eau de Merveilles of all things. Who would have thought that could happen? So all in all, an ambery-woodsy vetiver with hints of violet and vague white flowers. It evolves on the skin more than the musky For Her does.

Similarly to Narciso Rodriguze For Her, the idea is not exactly original*, but the execution is what made it exceptional. The perfectionism of the bottle design and the simplicity of the campaign made it stand out in the crowd. Add to that an addictive scent that is an slightly more sophisticated formulation of street vendor variety of Egyptian Musk and a stark packaging design - et voila! A cult fragrance was born.

NARCISO needs to compete with an even larger crowd, and with an already cluttered collection of fragrances from this designer, which includes two or three sequels of For Her, one masculine fragrance, and the glass mirror reflection of "essence". Not an easy task, and indeed simplicity was the only ticket to success. And I foresee this to become as successful as For Her as it could possibly be (which is impossible, because whatever this brand creates will always stand in its solar-musky-shadows).

Bottom line: The ambery-woody version of Narcisso Rodriguez For Her. Well done overall for a mass-marketed fragrance. But why oh why did they need to already come up with a sequel? NARCISO MUSC is already on the designer's website, and I'm already confused...

Top notes: Citrus, Bergamot
Heart notes:
Lily, Gardenia, Rose, Violet
Base notes: Amber, Vetiver, Musk
, Cedarwood, Patchouli, Vanillin 

* As a point for reference: NARCISO reminds me of a little bit like Obsession, a tad like Prada Ambre Intense Pour Homme, and a lot like Tocade. These three perfumes seemingly have very little in common; but they all share similarities with NARCISO. 

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Sunday, May 26, 2013

ScentHive reviews Zohar Perfume + NEW Body Oil

"The luminosity of the top notes becomes a little hazy, the buzz of musky honey and the fuzzy legs of bees dance around the trees".

Thank you to Trish Vawter of Scent Hive for the lovely review of Zohar perfume + body oil. Even just reading her review transported me to my childhood's orchard and made me smile. 
 And, since you've asked -
Yes, we have a new body oil this spring!
I created it especially for my trip in San Francisco back in March and wasn't even thinking of selling it. But once I saw how excited Trish was about it, I decided to make it available to you too.
Hope you enjoy it!

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Saturday, May 18, 2013

Rose Berlin

How about a visual review for a change?With Serge Lutens' newest perume release for 2013, La Fille de Berlin, I was expecting this:
Makani Terror by _MissAgentCooper
Makani Terror, a photo by _MissAgentCooper on Flickr.
But got this instead:
Hybrid Tea Rose 2012 by neggatiff
Hybrid Tea Rose 2012, a photo by neggatiff on Flickr.

What will lure you in immediately are the distinctive tea rose with only the slightest soapiness - the iconic and familiar sharpness of the Perfumers' Workshop Tea Rose immediately comes to mind. Once it touches your skin, La Fille de Berlin quickly turns into an uber-sweet tea rose and violet-candy affair, reminiscent of the sweet-spoken Bvlgari pour Femme, only with a higher price point and slightly intriguing spice to stop it from being as cloying. Musky woody notes at the base give this retro theme a more current flavour; and a hint of leathery saffron note is the only thing that gives it a “niche” edge. Other than that, Serge Lutens’ La Fille de Berlin is a crowd-pleasing 2-syllables rose, obvious and leaving no room for guessing. The dryout is continously rosy, changing into plum-like damascones and raspberry-jam darkness that's reminiscent of Ivoire's dying words; and a very subtle animalic aspect of sandalwood against the smooth-warm-cool wood of Moroccan cedar lurks underneath, very subtly and surprisingly does not embody what you'd expect from Lutens - or from a Berlin girl. I really expected some more thorns and instead got a very conventional, although well-made sugary rose.

Top notes: Tea Rose, Black Pepper
Heart notes: Rose, Crystallized Violet, Safranal
Base notes: Musk, Atlas Cedar, Raspberry, Sandalwood

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Sunday, April 28, 2013

Canadian Perfumers: Conversation with Jessica September Buchanan

Canadian Perfumers by Ayala Moriel
Canadian Perfumers, a photo by Ayala Moriel on Flickr.
The following will be the first in a short series of conversations with Canadian perfumers (there are far and few of us). I met Jessica September Buchanan in Grasse in May 2009. It was one of those rare "Facebook moments": I came back from the rose fields, and found several friendship requests from Spanish people I've never met before, and had a message at the front desk from a Jessica, whom I just learned that week was a student who just completed her full year course at the institute where I was attending a week-long course - and happened to be from British Columbia. A rare coincidence.

A day or two later of attempts to bypass the limitations of roaming charges and weak wi-fi connections, we finally were able to make a Skype conversation and arranged to connect in person, a night before my course was over. I walked up to her apartment - the top floor in an old building (well, pretty much everything in Grasse is rather old), met her friend who just took the train in that day from Italy, had a glass of vino, sniffed some vintage molecules that are no longer allowed to be used in production - dabbed some perfume, and left for the party.

It was a barbecue garden party that took place at a perfumer friend of Jessica, who worked at the naturals department of a supplier house. His house was part of a newly renovated compound that used to be an old perfumery with chimney and all. The moment I met him, I realized he was actually a Facebook friend: non other than Pierre Bénard of Osmoart. As well as nearly all 20 or so guests at the parties, who were mostly students from the flavour & fragrance program in the university of Barcelona... Now all the Facebook action made sense!

Jessica and I remained friends ever since, and we try to meet whenever we happen to be in the same city, which does not happen often enough. I will always remember that night, walking through the narrow and winding stone-paved streets of Grasse - Jessica enveloped in a fine mist of Après l'Ondée
and me with my fresh-from-the-studio Hanami, which I just launched in Los Angeles the previous month. Jessica's love of violet is not limited to classic Guerlains -but is also evident in most of the work I've experienced: ionones are an accent in her Reglisse Noir, and wild violets inspired Fleur No 1.

It is a pleasure and an honour to have Jessica September Buchanan as a guest on SmellyBlog for a rare perfumer-to-perfumer conversation that touches on influences, identity, raw materials, and the long process of birthing an indie brand in a world full of the opposite.
 
Ayala Moriel (SmellyBlog): How did a Canadian nature girl like you end up in the French Côte d'Azur?

Jessica September Buchanan (1000Flowers): Initially I came here with the intention to stay for only one year, while I attended the Grasse Institute of Perfumery.  But then I became quite smitten with the climate and the magic of the place.  Then I also had the dilemma of loving both here and Canada, and feeling somewhat torn as to where I wanted to be. (the true sensation of having a foot in two different worlds). I decided on Grasse, since I thought it would be beneficial for the identity of my business.

Ayala: Torn between two worlds is a feeling I can relate to, being born here but raised in Israel - two completely different environments, from both climate and people's temperament and culture. Do you feel that your perfumery style or themes were affected by the change of scenery?

Jessica: Yes, so you understand completely.  And you chose Canada, rather than your birth country... and I ended up choosing France, rather than my birth country.  There is so much more to learn from a culture other than our own.

Ayala: I was actually not born in Israel, but in Montreal... Being raised there made moving back to Canada feel the same as immigrating, except for the paperwork. I still relate this entire experience as a journey...Over 14 years long, but who is counting? ;-)


When did you start 1000Flowers? How did you pick the name?

Jessica: Initially I started my company in 1998, and it was called Matricaria Plant Essences.  I began with a collection of pure essential oils and several skin care products that I created. (Rain Gel, Mexican Cleansing Grains, and a body oil.)
In 2002, I had a conversation with a Vedic astrologer, and a Sanskrit word kept coming up that translated as 1000 flowers, or 1000 plants, or 1000 medicines.  I was quite smitten with this, and after about a week of reflection, I decided to change my company name.  Soon thereafter, I also incorporated under the same name.

Ayala: That's beautiful and serendipitous - especially with your background of using plants for healing (aromatherapy). And I can't help but asking - are you aspiring to make 1000 perfumes for the line? Or incorporate 1000 of them into your formula? 

Jessica: That is something I've joked about with friends... But I think that may be a bit too ambitious! I think it will remain mostly symbolic in the name... But who knows... We'll have to see how many perfumes I have created by the end of my life!
 
Ayala: What inspires you?  

Jessica: Nature. Love. The sea, the forest, plants, flowers.  Also, certain artists - Picasso, Georgia O’Keefe, Charles Rennie Mackintosh, and Margaret Mackintosh, for example. I love the aesthetics of design, and find inspiration all around me in that regard. I am also inspired by certain perfumes... It is pleasing to smell creations that are balanced and well-constructed with fine materials.

Ayala: Is it true that you designed your own logo and packaging? How do you manage to do all this alone? And do you think there is an advantage to full creative control, or do you sometimes feel the need to "step back" and let someone else handle an aspect of running 1000Flowers (i.e.: marketing, packaging or even just the bookkeeping)?

Jessica: I originally had a graphic designer do a branding project for me.  We worked closely together and she designed the logo and the round seal that is on my website.  Since then, I learned the Adobe Creative Suite, and simply work within the structures that are already there.  Any photography (on my site etc.) are my own.  I enjoy immensely graphic design and photography.

Ayala: What is your vision for 1000Flowers as a brand and a business? 

Jessica: My vision is to develop the brand, and eventually to open a boutique that embodies the identity visually as well as ethically of what 1000 Flowers stands for.  This includes simple and elegant beauty (black, white and grey), and fragrances (based on precious natural materials), that translate my personal expression of the art of perfumery.

In the meantime, I just launched two new fragrances, and have several more in development.  I am working to expand the collection to offer more choices from the brand for perfume enthusiasts.
I am also beginning to offer the service of fragrance design for other companies. 

Ayala: Tell me more about your upcoming scents! I know that Fleur No. 1 is inspired by the spring and snow melting on the mountains of interior British Columbia. Do you find yourself inspired by your current Mediterranean surrounding? 

Jessica: The two new scents are called Love is Sweet, and Ode for Him. They are actually inspired by a love story.  They are an ode to love... it's a personal story as well as an exploration of love and relationships in general.  I wanted to offer an idea that was uplifting and positive.  The world these days needs more of this.


Ayala: Love is always a relevant topic. And especially at this day and age - I feel many of us need a reminder of the sweet part of it. So many of us are left only with the bitter aftertaste when it ends, or forget to appreciate it if it turns into a long-lasting domestic relationship. Thanks for taking that role!

Jessica: I also got a hold of some real oud, so as much as it is a material that has already been explored in many fragrances, I was inspired by such a magical material.  I decided to create an 'Aromatic oud', so a bit different than the usual themes. I suppose this was the touch of Mediterranean influence in the sense that herbs are such a part of this region. 

Also, I have an amazing vanillin isolate, and fell in love with a molecular distillation of patchouli.  So with these materials that I was in love with, I set out to create two fragrances around them-  a pair.  Therefore Love is Sweet is built on vanilla and patchouli, with notes of violets (natural ionones), and rose. It is quite rich and is meant to be reminiscent of more vintage and romantic fragrances.

Ayala: You keep coming back to these violets!
Regarding oud, it’s overdone marketing wise, but the possibilities are not even close to being exploited from the creative perfumery point of view. I’ve been working on an oud fragrance for years now, that is in conjunction with less-well-traveled notes, and although I’m very far from being satisfied with the outcome so far - it’s a worthy journey to travel. I think it’s very befitting that you chose Mediteranean herbs to go with the oud. It is so popular in Arabia, and the herbs are certainly what characterizes the natural aroma of the region's hillsides - aka garrigue.


Jessica: In regard specifically to the Mediterranean, there are so many things that inspire here.  There are flowers blooming from February onward.  The hills covered in mimosa trees in full bloom, the banks of stone walls covered in purple wisteria (or later in summer, jasmine), the citrus trees in blossom, the wild lavender and thyme....etc etc.  It is quite amazing.

Ayala: I adore wisteria! I just smelled white wisteria recently in my visit to Berkeley. Yuko Fukami brought some to the Perfumer's Afternoon Tea and it's stunning! And I will never forget the wisterias in Versailles's gardens.
Orange blossoms are a great inspiration for me and evoke spring more than anything else (see Zohar). And I'll never forget picking mimosas from the side of the highway to Tel Aviv visiting my grandma. It was her favourite flower.


Now on to a question I'm frequently asked by my customers: What's in a name?
And more specifically - are your upcoming perfumes going to be named Fleur No. 2, 3, etc. till 1000? Or will they be more evocative of a personal story like Reglisse Noire is?


Jessica: I think each perfume wile quite different.  I had thought about doing a series to follow Fleur No 1, yes.  And that idea is still active.  I think each fragrance will be quite different and each will have a personal story.

Ayala: What are the challenges you are facing being an independent perfumer in the French industry?

Jessica: The main challenge is that the French population is not really interested in small, relatively unknown brands.  They are accustomed to, and highly value their own known luxury brands, and don’t really step outside the box so much.  They are quite traditional and do not have the sense of adventure that we have in North America, or even in other European countries for that matter.

Ayala: It's true - and especially on the West Coast, the independence and freedom is apparent in the flourishing and thriving movement of independent perfumers-creators. Some even openly call themselves "underground" or "outlaws" in the sense that they are putting the art first and IFRA standards at the bottom of their priority list. Pretty much the opposite of what's happening in Europe.
How are you planning to overcome that?

Jessica: I am not limited geographically thankfully.  Since I sell online, there is no limit.  However, my niche here in France, is that I am a trained perfumer, and I speak English.  So other opportunities are opening up.

Flower Market in Grasse

Ayala: There is something to be said about the internet. It gives a lot of flexibility and freedom, and opens up the path to very specialized niche audiences in faraway lands.
At the same time - it’s great to hear that Grasse is opening new opportunities for you locally! What are the other advantages in being in Grasse? 


Jessica: The advantages are of course, direct access to the best raw materials, both natural and man-made.  As well, of course, the reputation and mystique of Grasse is important for my brand.  But I think, in relation to actual sales, my market is not here.  That said, there is endless inspiration here in the form of a real perfume tradition with many perfumers and people who work in various facets of the industry, so that offers a real richness professionally.

Ayala: I want to hear more about new raw materials you found in Grasse! Anything exotic or unexpected? I recently smelled fresh Szechuan pepper essence and eucalyptus absolute and am completely in love! 

Jessica: Actually I haven't found anything really new here... other than perhaps Lentisque absolute- which is a shrub that grows here up in the mountains.  But other than that, the best part is that there are many producers here of the best lavenders, clary sage, etc.  So that in itself is wonderful.
That pepper essence sounds amazing!

Ayala: It is amazing! 
Note to our readers: Lentisque is the French name for mastic (Pistacia lentiscus), from which the gum “Mastic” is derived (used in desserts such as sahleb and ice creams as well as chewing the resin as it to freshen one’s breath). There is also an essential oil and absolute - which is a less-known as a perfumery note but definitely worth the attention: green crushed leaf fresh top notes with resinous-balsamic undertones. 

Do you feel that your perfumes have an identity - i.e.: Are they more "Canadian" or "French"? Are they more "natural" , "modern" or "old fashioned"? (just a few rather generic examples to be able to explain your brand a bit more).

Jessica: My fragrances are a fusion of French (due to my education and approach to creation), and Canadian, (in the way I use and gravitate to high proportions of natural raw materials and am deeply inspired by an awareness of health ‘west-coast style’).  They tend to be more in the vintage direction (again due to the naturals and due to my personal taste), but modern in the sense that I keep them quite uncomplicated.  As my collection of fragrances grows, I think that one will find that my style can be eclectic. Especially with the two fragrances that I am just about to launch.  One is a men’s fragrance, and it is leaning a little more in the modern direction due to some of the materials I have used to accent this effect.  As an independent, it is important to not completely exclude the commercial market if one is to survive.

In a general sense, my style is quite gentle and personal. I like the idea of fragrance staying close to the body and being an intimate experience where the wearer invites others in to experience their scent rather than intruding on others with aggressive scents. 

Ayala: How did your background in aromatherapy influence your choice of materials?

Jessica: My background in aromatherapy gave me an in-depth understanding of the naturals in relation to chemical structure, as well as to therapeutic effect and safety concerns.  I do adhere to IFRA (International Fragrance Association) guidelines, but even more, I keep in mind Aromatherapy safety guidelines, which are in fact, more stringent. 

As well, since I know the naturals so well, that I find them easier to work with.  More and more, I am experimenting with merging the different palettes, and learning the traditional art of modern perfumery integrating modern materials.  It is fascinating to write scent compositions with an ever-growing collection to draw from.  It is a life-long process of learning- and deeply challenging. (as much as it is rewarding).

Ayala: Tell me more about your learning experience in GIP. I also recently saw that you're teaching there - how exciting! 

Jessica: The year at GIP was amazing in so many ways.  Technically, the first 3 months were spent studying the raw materials. Then we began to look at actual creation, history, fragrance genealogy, etc.  It was very challenging and I learned a great deal about creation, as well as the industry.  As well, I did 2 internships in large traditional companies (Robertet and Mane), which were incredibly interesting.

Ayala: How exciting it must have been to do internships with these two influential supply houses. You must have learned a lot!

Jessica: As for teaching, I was invited to teach the advanced Natural Perfumery course in summer 2012, as well as a segment of the Level One courses for 2013.  I wrote the curriculum for the advanced level.   I based the course on the Jean Carles method of teaching/learning.  For a 5 day course, it was intensive.

I have also begun to teach a course in ASFO (the training center under the National Association of Fragrance Manufacturers (PRODAROM), that is designed for French who work in the perfume industry who want to learn the perfume vocabulary in English.  The first group to sign up for the course, include people who work in the flavour industry who want to learn more about fragrance, as well as a perfumer who simply wants to improve his english.  Mid-may I will be travelling one day per week to upper Provence to teach the same course in-house to the employees of a company who produces lavender, clary sage, and other essential oils.  I am very excited about this, as I will be able to see some countryside, (it is 3 hours by car from Grasse), and to make some contacts with a company like this directly.
Creating this course is really addressing an important need in this day and age where English is so important. The French are not strong in this language, and since I am trained in France in perfumery, and I speak English as my mother's tongue, I am able teach such a specialized niche course.

Ayala: Thanks so much, Jessica - and wishing you much success with the new teaching projects and the new perfumes!

For those of you who will leave a comment on this post - your name will be entered into a draw for samples of 1000Flowers' Reglisse Noir, Fleur No. 1 and Narcotic Flowers. If you like the descriptions of Ode For Him and Love Is Sweet - you'll just have to splurge on a full bottle (they are both now on special).

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Thursday, November 15, 2012

Behind the Scents wtih Treazon

Treazon by Ayala Moriel
Treazon, a photo by Ayala Moriel on Flickr.
I kept the creative process of Treazon concealed from you for the most part. A little glimpse into the artistic direction have been published last year - at which point the formulation was actually ready!

Treazon perfume has been a raw concept for quite some time now. It all began as an impromptu study of tuberose, broken down into its many components - specific molecules, and raw materials that help coax the tuberosiness out of the rather subtle absolute.



Poucher's book played a big role in helping me discover aspects of tuberose I've never before thought would be so important and prevalent in creating a "big tuberose":
From that, I created a sketch that was very simple, yet powerful: tuberose, birch, vanilla, anise, cinnamon and cassis. I blended them up guided by my nose, and set them aside to oblivion with a random name "Treazon" sketched all over the formula and the lab bottle. That was back in October 2005!

This simple little perfume turned out to be crucial in creating the effect I desired so much years later, after experiencing the epiphany of Tubereuse Criminelle in Paris; yet being disappointed at the drydown (too similar to Fleur d'Oranger, in my humble opinion): the almost disturbing scent that takes over the room after dark after bringing home a stem or two of tuberose from the flower shop. It usually happens only in the summer time. And when I find them - I always feel particularly lucky. They are often hard to find, and even once you do find one or two - they tend to be either buried in a bouquet with a bunch of indolic lilies; or very unimpressive visually as they travel long and far and the edges of the petals are often browned and damaged.
 Yet non of this prevents the flower from taking up the entire house (I live and work in a two story apartment) and it makes the few days of living with a tuberose stem quite memorable. Across the street from my home there is a retirement home, and more often than never there are service cars that take folks to their last trip, which is rather sad to watch; but is also a constant reminder of the frailty and preciousness of life. I feel like we live in a very unhealthy segregated society where we separate ourselves from the threatening realities of illness, death and depleted youth; not to mention the "inconvenience" of chattering children, toddlers etc.

So imagine the evening coming down, the bone-flower  placed on my windowsill facing downwards on an ambulance across the street... And the scent of heady flowers coming off strong and potent, non apologetic, and invisibly takes over the scene. That was the inspiration for Treazon at its final stages, which helped me refine my vision for it and also develop a visual representation for the perfume - an aspect that is challenging for such a small establishment; yet sometimes very helpful not only for marketing but also for creating the right mood and being able to communicate my olfactory "story" to my audience. Which is what I'm trying to do now.

It's also a challenge to explain how or why I pick the names for my perfumes. You will notice, if you glance at my perfume collection, that there are some scents that are particularly bold and have big somewhat political names - Espionage, Schizm, Sabotage... These always have a healthy (I think) dose of humour in them but are tackling rather heavy political phenomenon that have caused mankind much pain and strife. I suppose it's just my way of dealing with the things that constantly cast a shadow over our lives and my particular life story (which thankfully is only "not-directly" affected by all the big wars that have been fought by my ancestors and all their resulting misery - displacement, wounding and so on and so forth).

Treason is perhaps the most unforgivable thing: betraying your own people for a very questionable and doubtful cause. Yet it is something we do on a daily basis without even noticing: we betray the people we love the most. We do that unknowingly by revealing something personal about them to someone else who wants to hurt them or gain from their loss. We say bad things about those who are near and dear to us and betray their secrets just because we are weak and need someone to listen to our troubles. And simply because we don't know any better. So you see, treason is not something that is only reserved for heroic wars and to great betrayers of countries, spies and defectors. It's something that we commit in times of truce - or peace - as well.

And to me, all those things associated with treason and treachery have that toxic, bittersweetness of seductive poison. Which is why I picked notes that are rather strange and unusual and controversial. The original sketch has all these components: birch, which is full of salicilates, feeling simultaneously medicinal (wintergreen, menthol and cough syrup) and candy-like (grape and cherry). Cassis is at the same time delicious and berry-like, yet also has what many refer to as "cat pee" smell.

And last but not least: tuberose itself is a flower that people tend to either love or detest. So I won't be in the least surprised if this is the reaction that Treazon will garner: people will either love it, or hate it, for what it is, what it smells like, what it represents - and the name (spelled with a "Z" to make it a little more fun and less literal; besides, I love the look of the letter "Z" and I've been traditionally substituting it for the "s" in many of my perfume names where it is slightly possible).

To the "basic" sketch of Treazon I gradually added other notes to fine tune it and create more complexity and sophistication. Massoia bark for extra milky lacontic goodness. Wintergreen to make it even more medicinal and grape-like. Yellow mandarin for intense floralcy. And that spectacular orange blossom from Egypt for it's particularly grape-like quality, only to intensity the tuberose effect. There is also a tea rose from China (a thing of a rarity), and orris butter and load of vanilla absolute - the dark, slightly woody, real stuff. And did I mention the African stone tincture yet? It brings forth the animalic quality and makes it just ever so slightly meaner - and deeper. And most importantly: a very salicylic tuberose from India, to balance the more buttery and slightly green one I had. All in all, there is 34% tuberose in the entire formula. And at $8,000 a kilo, this makes the final (aka retail) price of Treazon hardly a profitable affair. But I want you to enjoy it while I can make it - so please do!

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