SJP Upcoming New Fragrance Survey
SJP is running a survey to help with the development of yet another new scent. This new perfume will be packaged as a fashion accessory and is supposed to represent Sarah Jessica's unique fashion style as well as her funky NYC context.
It's a really fun survey and I hope that those filling it are going to ask for something new, surprising and original (I certainly did). So if you are into a new, original and surprising scent from SJP than please contribute your opinion by answering the survey questions.
If you are into more fruity florals from celebrities please don't answer it at all, as I'm sure you will get a lot more of those on the shelf without ever asking!
Labels: Celebrity Fragrances, Focus Group, Industry News, Marketing, New Perfume, Sarah Jessica Parker, SJP, Survey
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