Monday, November 12, 2012

Wear at your own risk: Treazon is ready!

"A traitor needs two things: somebody to hate, and somebody to love." - John LeCarre

It is Treazon time at Ayala Moriel Parfums!
I'm pleased to announce that Treazon is out of the lab and ready for your enjoyment - at your own risk, of course!
So far, this scent is proving to be highly addictive and controversial...

The original launch date was scheduled for 12.12.12 - yet I've decided to release it a bit earlier, due to prodcution and schedule changes. Treazon is the first perfume with the new packaging that my graphic designer has been labouring over since the spring. Very excited to share it with the first who dare order a bottle of Treazon!

Tuberose stems unveil toxic wintergreen; narcotic blossoms stare at death across the street. Nightfall. Window screens.

Treazon is tuberose at its darkest and most dangerous moment – right after dark.
From than on, the seemingly innocent little white flower’s aroma is so intoxicating,
that young maidens were prohibited from walking through tuberose fields, from fear that
their decency will be betrayed, and their innocence defeated by lust.

Try this at your own risk: bring home a fresh-cut tuberose stem. Wait till after sunset and explore your the limits of olfactory seduction. Alternatively, you can dab a drop or two of Treazon on your pulse points, and watch your heart race to meet... danger! 

Top notes: Aniseed, Cinnamon, Wintergreen, Sweet Birch, Cassis
Heart notes: Tuberose Absolute, Orange Blossom, Orris Root
Base notes: Benzoin, Vanillla, Massoia Bark, African Stone Tincture

Rave Reviews for Treazon Perfume!

"The composition isn’t your usual floral fare – Treazon has an odd mix of infatuation with opulent Tuberose and a nonchalant glamour of something a bit retro". -
Visit Beauty Huile to read Nav's review of Treazon, my upcoming killer tuberose.

"Ayala Moriels's tuberose is a true femme fatale. She teases and tempts, all the while you know she's nothing but danger (...) what I love most here is the even more narcotic vanilla in the dry-down. It's infused with all the spice and nectar that run through the veins of Treazon, and has a distinct dark and almost animalic character that make the fragrance wonderfully sexy and addictive".
Visit The Non-Blonde to read Gaia's full review of Treazon.

"The opening blast of wintergreen will knock your socks off (...) Treazon, which is a natural perfume, softens into a silky, dusky, not-buttery tuberose accented with vanilla and spices. It has an almost wine-y undercurrent".

Visit Now Smell This to read the rest of Robin's review of Treazon - which is described for the 2nd time as "breathtakingly beautiful" (the first one to say it is Gaia aka The Non-Blonde) and "very wearable". I'm also particularly honoured that this review comes next to the wonderful Forest Walk by my friend & colleague Laurie Erickson, and the 7 Virtues Afghan Orange Blossom (which I'm yet to smell).
And last but not least - read Fragrantica's review of Treazon. 

If you've already tried Treazon, please add your reviews of Treazon or our other recent perfumes - Etrog, Zangvil, New Orleans and Orcas - to MakeUpAlley, Fragrantica or Basenotes and you will be entered to win a Treazon mini ($90 value), or your choice of scent (same or lesser value). Winners will be announced Saturday night (November 18th). Your name will be entered into the draw as many times as your reviews.
Plus: to further increase your chances of winning, leave a comment below telling us which perfume/s you reviewed and where; and tell us what you think of the name Treazon! Your name will be entered as many times as your reviews and comments :-)

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At November 13, 2012 11:15 AM, Blogger Susan said...

Well, I just started reading your blog, and I admit to never having tried any of your fragrances, Ayala. So I can't enter the draw. But I'm very fascinated by your line and would like to soon.

I think Treazon is a great name for a perfume... I love that kind of dramatic name... similar to many of the names Roja Dove chooses for his perfumes... very mysterious and intriguing words. I wonder, why spell it with a Z? Is there a reason?

At November 13, 2012 8:43 PM, Blogger melou said...

Yay!!! This made my day :) I 've been waiting patiently.

At November 13, 2012 10:01 PM, Blogger Ayala Moriel said...

Thank you for visiting and posting, Susan!
The "z" is for no other reason other than I put it in Schizm and Bon Zai. It turns it from a word to a name... And that's about that.

Melissa - thank you for being so patient! I'm so happy that you fell for Treazon :-)))

At November 16, 2012 8:22 AM, Anonymous brian said...

Great name! Given the description I think the name is entirely apropos. You truly are a mad scientist, Ayala. :)
I gave Orcas a shout-out on MakeUpAlley, too.

At November 19, 2012 9:58 AM, Blogger yash said...

Hi Ayala
I just commented on MUA(my first ever review) for Treazon...hope you enjoy what I wrote..

At November 19, 2012 9:02 PM, Blogger Ayala Moriel said...

OH, Yash!
You totally made my day - if not the whole week! Seriously, I am humbled by the perfumes you've compared it to, and it was a thrill to read how you smell the progression of Treazon on your own skin.
So happy you are enjoying it :-)

At January 07, 2013 1:07 PM, Blogger Ayala Moriel said...

Thanks to all of you for posting reviews and commenting! I had to wait till the reviews were moderated in all the various places. The lucky winner is:


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