Monday, July 16, 2012

Hothouse Flower

Flower Parade by yoshiko314
Flower Parade, a photo by yoshiko314 on Flickr.

Ineke's newest addition to her perfume abecadry is Hothouse Flower, which will launch in fall 2012. Inspired by gardenia's finicky and demanding growing conditions, and even more so by its luscious perfume, Ineke brought a plant into her lab in order to study its unique personality and facets.

Gardenia is more known for being a heady, tropical floral (often paired with tuberose, to create a very loud effect (i.e.: Fracas, Carnal Flower, Private Collection Tuberose Gardenia, etc.), or more of a sultry interpretation, where its salicilates are paired with darker, lingering notes (Velvet Gardenia, Cruel Gardenia, Vintage Gardenia with Cardamom & Myrrh). Hothouse Flower takes a path that is neither loud nor sultry. Ineke did here what she knows best: craft a beautiful, pretty gardenia that is easily wearable and adorable - but perhaps too pretty for a dark-person like myself.

The top notes are light and etheral, with hints of green crushed leaves and tea. It quickly unfolds into the more fruity aspects, reminiscent of butter and hints of pink bubblegum, as if the gardenia princess wakes up from a salicylic nap, and gives you a naughty wink to remind us of her lineage (Fracas et al) - than rolls to the other side, waiting for her customary breakfast-in-bed to appear.

The wake up calls arrives soon enough, with cool, dewy leaves and the green. Brisk yet resinous notes of galbanum, cypress and frankincense emerge, and take the edge of whatever you might have thought was too flowery.

Hothouse Flower is rather light for the big floral that it represents. It is very long lasting, however, with lingering light floral notes and clean musk and hints of greenery, not unlike the dryout of Balmy Days and Sundays.

Notes (according to Ineke's press release) include rather unusual pairings for gardenia: earl grey tea, green foliage, cypress, absinthe, gardenia, galbanum, fig, frankincense, guaiacwood, musk and corn silk.

* If you purchased a full bottle from Ineke's website in the past, you will receive a sample of Hothouse Flower in the mail in mid/late August. All the more reason for you to get your favourite scent now! And if you're unfamiliar with the line, order their deluxe sample collection, which will also entitle you to a Hothouse Flower sample once they come out in August!

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At July 17, 2012 9:15 PM, Anonymous Bill O'Such said...

it was great to see you in San Francisco! Bill.


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