Must Read: The Guardian's Article About Natural Raw Materials Issues
The Guardian published an article about the challenges and scarcity of natural raw materials, from the large players' point of view (Givaudon, LVMH, Loreal...). And the bottom lines might indicate some hope for the perfume world at large:
"For a long time the perfume industry has lacked the organisation to lobby Brussels, but it has finally woken up. A delegation met representatives of the European commission, stressing that growing roses provided work for 200,000 people in Bulgaria and that this European industry, which is export-led, cannot be relocated.
Brussels seems to have got the message and the decision to extend legislation has been postponed until 2015. Ifra hopes it has convinced the commission to ban three rather than 12 of the ingredients listed."