Must Read: Scent and the City

"Now modern science is revealing the wisdom of ancient practices".
Scent and the City - article in the New York Times explores scent's therapeutic benefits in today's hectic lifestyles. As if you needed a medical reason to wear perfume ;-)
Another favourite quote from the article: "A fragrant city is a clean city". But the last sentence keeps me puzzled: "This powerful source of pleasure could spawn a whole new field of design".
Have you never heard of PERFUMERY?!