Friday, June 21, 2013

Ayala Moriel Parfums at FRAGments

FRAGments is tomorrow - Underground, Artisan and Indie Perfume Event/Collective, at the
cabinet-of-curiosities studio of eclectic sculptor and patron to the arts, Clare Graham.

I'd like to present to you the mini-collection that will be representing Ayala Moriel Parfums at this show. My intern Alicia Arruda and I have spent the week indulging in each and every one of them, and are excited to share with you our experience with them and why we think our friends, fans and customers in Los Angeles are going to love them!

Cabaret is deliciously sultry with creamy vanilla absolute, dark coconut, orris root and tropical magnolia, it is no question why this scent, which evokes images of nights spent dancing on the beach, will be perfectly suited for sunny Los Angeles.

Fetish is a scent that is as sexy as it's name. Fetish is flirtatious but surprisingly complex and while it first teases with a sweet citrusy opening, it gradually fades into a soothing, refreshing scent with notes of apricot scented green tea, jasmine sambac, lemongrass, orris root, Himalaya cedarwood and fir. The scent's cheerful and bubbly spirit make it another perfect choice for Los Angeles's FRAGments where it will be featured! Film Noir was the first one I packed for the show. What better suited scent for the city where so many films of this genre came from?
As dark as Norma Desmond's private screening room Sunset Boulevard; and even darker than the soul of the genre's script writers - Film Noir doesn't even have any top notes. Or heart notes. It's all about musky patchouli, with just enough cruelly spicy dark cacao, and cool bitter myrrh from the catacombs to spark your imaginations.

was inspired by the texture of cashemere wool on bare skin.
It's a sexy gourmand, centered with ginger and amber at its core, complemented by sparkling notes of wild orange, sensual honey, botanical musk and spicy ginger lily. Try it tomorrow on your own skin!

Last but not least - Treazon, which is my newest perfume. The star of the scent is the narcotic night-blooming tuberose. A surprisingly wearable scent, Treazon is bold as it contrasts the floralcy of tuberose with medicinal-fruity notes of wintergreen and cassis, spicy notes of cinnamon and star anise, and gourmand nuances of dark vanilla, and last but not least - the animalic notes of African Stone and indolic orange blossom. Like all grand-tuberoses, Treazon has a strong lineage to the classic and controversial fragrance “Fracas” and is already gathering a cult following.

Treazon was dubbed "breathtakingly beautiful" by both The Non Blonde and Now Smell This (who immediately added it to their "to-buy" lists - the greatest compliments from ladies with such fine taste in perfume!, and is an 2013 Indie FiFi Award Nominee. 


MorYork Gallery
4959 York Blvd
Highland Park
Los Angeles, CA
Saturday June 22, 2013 (that's tomorrow!)

11am-12pm, Moderated Discussion Session with perfumers
12pm-5pm Pop-up Shop, with emerging and established, leading perfumers-artisans-artists from across North America (including Dawn Spencer Hurwitz, Persephenie* and Yosh).
* Persephenie will present an experimental olfaction project.

P.s. Due to schedule conflict, I won't be able to attend in person; but my perfume friend, Faith Frenz, will be there to help you make your selections. 

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At June 21, 2013 10:09 AM, Blogger Faith said...

Your descriptions make me both salivate and swoon. Can hardly wait...not sure which one to try first. Any suggestions? I know Film Noir will be my last.

At June 21, 2013 7:16 PM, Blogger Melis said...

Ayala, I think you and Alicia have chosen a stellar line up to present tomorrow. I own a few of them and have sampled the remainder. I think it is a great cross section of your work. I can see Fetish, Cabaret and Treazon doing particularly well for you as the way those scents bloom on warm skin is spectacular.


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