Monday, April 01, 2013

Perfumers' Afternoon Tea @ Alembique 23.03.2013

Last Saturday, on March 23rd, we hosted a perfumers' afternoon tea at Alembique - an up and coming perfume boutique in Berkeley (901 Hearst Ave) that will open to the public exactly a month from today, on May 1st.




Alembique's sign - photo courtesy of Yosh Han 

It was my dream come true: hosting a tea party for all the wonderful perfumers in the Bay Area who have been most kind to me in my countless visits to San Francisco in the past 2 years. It was my way of expressing my gratitude, and giving back to this very warm, vibrant, supportive and creative community. There was also a hidden agenda - I wanted to try out hosting a tea party with my daughter outside of my own studio space. We both love hosting those parties, and I have a vision of traveling the world with her when she finishes school, connect with new people and cultures through tea, and get to know the world. This was a very successful experiment!

THE PREPARATIONS
Perfumers Afternoon Tea at Alembique March 23, 2013
Me and Miss T arriving in Alembique, Berkeley

Painting the shop!
Team Alembqieu painting the shop, hanging the signs...
Photo by Babak (Alembique's shop owner)

Elise Setting up the Window Display
Setting up the window display
Photo by Babak (Alembique's shop owner)

Perfumers Afternoon Tea at Alembique March 23, 2013
Put a bird on it!
Love how that big shadow looks like a perfume bottle...

Shopping for breads at ACME Bakery
Lineup outside of ACME bakery in Berkeley

Shopping for breads at ACME Bakery
They do everything at ACME - excpet slice your bread for you... SO Berkeley...!

Shopping for breads at ACME Bakery
There is more bread than a girl!

Tamya making Halva cookies
Miss T making halva cookies (tahini shortbreads)

Email break while preparing for the tea party
Social media break in the Alembqieu courtyard...

Rose Petals & Almond Biscuits
Rose and almond ice box cookies - before and after. These turned out so good that I didn't even have a chance to taste one... Will be making more for my Hanami tea party on Sunday, April 7th.

Rose Petals & Almond Biscuits - Fresh from the oven!

Ras El Hanout Fudgey Brownies - fresh from the oven!
The fudgiest, tastiest, most exotique brownies ever: with ras el hanout, and gluten free.

And here's a little glimpse into tea-party central (photo by Babak Nahid, Alembique's owner):
Behind the Tea
Making the truffles with Miss T, Bruno Fazzolari and his daughter, Lily (Babak took that one too).
Making Ylang Ylang & Cassis Truffles with Bruno, Lily and Tamya

Ragna Rostad-Ruffner & Elise Pearlstine
Ragna Rostad-Ruffner (Divine Life Perfumes) and Elise Pearlstine (Bellyflowers Perfumes) helping me at the kitchen. The preparations were just as fun as the tea itself: A true community effort, and so great to work with everyone. Did I mention yet that it was my dream come true?


Whimsical displays at Alembqiue (photos courtesy of Yosh Han)

Ayala Moriel Parfums display at Alembique - notice the new packaging!
Ayala Moriel Parfums display at Alembique - with and without the perfumer (photographed on my iPhone by the Phil, the generous and gentle Alembique landlord, who kindly let me take over his kitchen for 2 days!
Notice my new packaging...!
Ayala Moriel Parfums display at Alembique

THE GUESTS
Everyone who came to the salon was invited, but not everyone could come. And then - I did not take photos of everyone either... But there were wonderful perfumers and scent artists from all over North America - even from as far away as Florida (Elise Pearlstine from Bellyflowers Perfume/Tambela), Magie Mahboubian (Parfums Lalun), Dannielle Sergent (COGNOSCENTI), Yosh Han (YOSH Olfactory Sense), Miriam Vareldzis (40notes), Josh Meyer (Imaginary Authors), Ineke Ruhland & Bill O'Such (Ineke Perfumer San Francisco), Bruno Fazzolari, Bill and Lily (Bruno Fazzolari Editions), Mandy Aftel and Foster Curry (Aftelier), Ragna Rostad-Ruffner (Divine Life Perfumes), Mario T. Gomez (Fragrance Ambassador extraordinaire), JK DeLapp, Ross Urrere (Urrere Aromatics), who in the spirit of sharing brought his incredible loose incense blend Ocean of Night (I will have to dedicate a post to that), Jennifer Caine (Smells & Bells), Sherri Sebatian (Sebastian Signs), Lisa Camasi, Laurie Stern (Velvet & Sweet Pea's Purrfumery), Lisa Fong (Artemisia Natural Perfume), Sanae Barber (Sanae Intoxicants), Yuko Fukami (Parfum Phyto); and of course team Alembique - Babak Nahid, Erinn, Jasper, Phil, and Dodger.    
Bruno Fazzolari and Magie Mahboubian
Bruno Fazzolari sharing his debut collection that debuted at the show the next day. Everyone enjoyed it so much! In the picture above you can see Bruno proudly watching Magie Mahboubian from Parfums Lalun explore his scents. And below, Miriam Vareldzis from 40notes and having a moment of bliss while inhaling his first fragrance creation, Five. It's a classic citrus scent that was the 5th piece in an art show that included 4 of his paintings. 
Miriam Vareldzis experiencing Bruno's perfume

Bruno Fazzolari Editions pre-reveal at the tea!
Bruno's debut collection of 5 perfumes.

Perfumers Afternoon Tea at Alembique March 23, 2013
Mandy and Foster have served Aftelier's amazing scented teas - GABA Oolong with Frankincense and the Jasmine & Mint oolong.

Mario, Mandy, Foster & Miriam 
Miriam Vareldzis, Foster Curry, Mandy Aftel and Mario T. Gomez having a conversation over a cup of tea. 

 Babak Nahid and Ross Urrere - photo courtesy of Yosh Han 

 Apple Blossom wall at Alembqiue - photo courtesy of Yosh Han 

 photo courtesy of Yosh Han 

 Bruno and Bill - photo courtesy of Yosh Han 

 Dodger - the alchemical dog - photo courtesy of Yosh Han 
Erinn Nahid - Alembqiue partner and curator (and the event's ad-hoc decorator and florist) - photo courtesy of Yosh Han 

 Glowing Ineke - photo courtesy of Yosh Han 
 Elise and Yosh - photo courtesy of Yosh Han 

 Jennifer & Sherri - photo courtesy of Yosh Han 
Another stellar portrait courtesy of Yosh Han  this time of the hostess.

Mario, Dannielle and a parallel-universe group photo! - photo courtesy of Yosh Han 

THE FOOD
Perfumers Afternoon Tea at Alembique March 23, 2013
The full spread... Was too busy hosting, so did not have time to take photos of each individual plate.

The menu was as follows:
Tea sandwiches:
Spicy Moroccan carrots with roasted pepper hummus.
Minted radishes
Cucumber & watercress
Classic egg salad

Scones: aniseed & malepi (black cherry pit) scones served with creme fresh (Berkeley Bowl did not have fresh Devonshire cream, if you can believe it!) and with raspberry jam and fig preserves.

Desserts:
Raw & vegan coconut macarons
Rose & Almond Shortbreads
Saffron Shortbreads
Fudgey Brownies with Ras el Hanout (my secret recipe, which really has the best spices imaginable!)
Ylang Ylang & Creme de Cassis truffles

Teas served:
Osmanthus flower tea (herbal)
Ayala Moriel's Espionage tea (lapsan suchong with jasmine petals, rosebuds, vanilla and ambrette seeds) - not yet released
Aftelier's Frankincense GABA Oolong
Aftelier's Jasmine & Mint Oolong
Thai tea (courtesy of fragrance ambassador Mario T. Gomez)

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5 Comments:

At April 01, 2013 4:07 PM, Blogger theperfumeddandy said...

Dear Ayla

What a wonderful event.

The very best of luck to all at Alembique on their forthcoming opening!

Yours ever
The Perfumed Dandy

 
At April 01, 2013 5:25 PM, Blogger Lyn Elizabeth Ayre, Author, Photographer, Perfumer, Artist said...

OMGosh, Ayala, it sounds absolutely wonderful. Kudos to you - so lovely to see you so happy.
Warmly, Lyn

 
At April 01, 2013 5:30 PM, Blogger Yuko F. said...

Ayala,

That was the best tea ever! Thank you so much!

Yuko

 
At April 02, 2013 8:57 AM, Anonymous Anonymous said...

This looks like it was so much fun, I have really enjoyed seeing the pictures, and reading the commentary from everyone who was there. Someday soon, I hope to be in attendance, and meet you all in person :) It would really be wonderful to chat in person with so many great perfumers!!

Thanks for the write up Ayala!

Amanda

 
At April 02, 2013 4:55 PM, Blogger Ayala Moriel said...

Perfumed Dandy,
You would have enjoyed the tea - maybe one day I'll make one with dandies like you in London :-)

Lyn,
Thank you for commenting and visiting. Hope you will be able to attend future events and celebrations of the West Coast perfumers.

Yuko,
So great having you at the tea. Your white wisteria smells like heaven! Sharing incense with you was so precious. I've already blended the beautiful dried herbs you gave me and started sewing tiny sachets from old kimonos!

Amanda,
Hope to see you next time!
Meeting with perfumes in person is so inspiring and wonderful. The Bay area is abundant with talents and creativity.

 

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