Friday, April 17, 2009

Blunda Aromatics Boutique & Studio

Blunda Los Angeles, originally uploaded by Ayala Moriel.

View of the Boutique @ Blunda, originally uploaded by Ayala Moriel.

Blunda means to close one's eyes in Swedish. This family owned studio boutuqie is beautiful, intimate, comfortable, cozy and home-like and at the same time feels like a temple or a shrine. A place of refuge from the hectic pace of modern life where one can relax, enjoy fragrance in an unhurried, unrushed manner while getting to know the founder - perfumer and teacher Persephenie Snyder. Incense, natural perfumes, botanical essences and aromatic herbs, roots and resins from around the wolrd are encompassed in one small and sweet space on Edinburgh & 3rd Street in Los Angeles.

Below are more photos to give you a sense of what the space is like.

Natural Perfumes @ Blunda, originally uploaded by Ayala Moriel.

Closer look at the Ayala Moriel perfume collection offered at Blunda: Tamya, Espionage, Palas Atena and Finjan. This weeked we'll offer a few more: Bon Zai, Charisma, White Potion and Zohar. And of course - the star of the show: Hanami.

Natural Perfume Lounge @ Blunda, originally uploaded by Ayala Moriel.

The spinning tray with natural perfume lines. In the middle of the table are JoAnne Bassett's perfumes, which are very French and classy - and all natural. My favourites include Napoleon (incensey and rich with frankincense and myrrh; lovers of George Sand will love it) and Madame Pompadour (from the Royal Collection); and Camille and Chantelle (from the French Collection).

Laurie Stern's perfumes are luxurious and complex. Her concoctions include a line of candles and body care products. The whipped body butters in Tuberose & Gardenia and Kashmir Rose are to die for. I'll be leaving with these in my suitcase, for sure.

Making Truffles, originally uploaded by Ayala Moriel.

Persephenie chopping up the good stuff for chocolate truffles (Valrhona's 71% cocoa). These form the base for my deadly Guilt chocolate truffles to be served to the guests tomorrow.

The white chocolate is for White Potion truffles with a hint of magnolia added, to make them suit the scent profile of Hanami (which includes tuberose, magnolia and tonka bean to name a few notes).

We'll also serve Sakura Mochi - Japanese rice pastries filled with Azuki bean paste and wrapped in pickled cherry leaf - a seasonal specialty of the Hanami festival, and minted cucumber tea sandwiches to go with the Charisma afternoon tea!

At 2:30pm I will be speaking about the inspiration of Hanami and demonstrate how the perfume was constructed with the various woody and floral notes and the sakura accord.

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