Monday, August 11, 2008

Why No Spray?

Ms. Ayala,

Hope you are doing well.

I would like to know, is there a particular reason as to why natural perfumes are hard to find in spray from? What's your personal opinion in regards to this type of packaging?

Thank you for your time,

Maria


Dear Maria,

Thank you so much for your email and for your interest in Ayala Moriel Parfums!

I can only speak for myself and say that the only reason I do not offer my perfumes in spray form is because I haven't found the right bottles for my company that are spray bottles.
I used to sell my perfumes in either large 1oz or 2oz bottles, as well as small 1/4oz purse spray and I found that:

A. the purse sprays sold the most (most of my customers like to buy more than one perfume at a time)

B. The spray mechanism did not seal the bottle properly, so there was too much leakage and evaporation. I could just not find a bottle to my liking (visually) that would also function well (keep the perfume from escaping the bottle that is).

Other advantages of flacons (bottles with dabbers):

1. More control over the application (which is of special advantage if the perfume contains a staining ingredient, such as saffron or coffee absolute)

2. Many of the natural perfumers create their perfumes by hand and filter them by hand so some particles such as floral waxes may be still present and could clog up the spray mechanism

3. Lastly, the element of marketing and packaging comes into play: since natural perfumes are often made with very expensive raw materials, they are best sold in smaller volume to make them more affordable. The small spray bottles usually look cheap while the flacons with the dabbers make the perfume reflect the elegance and preciousness of the perfume.

Sincerely,

Ayala

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1 Comments:

At August 11, 2008 9:18 AM, Blogger BlossomingTree said...

Very informative. I used to think that oils were too thick for sprayers but I've since learned otherwise. I do like the flacons though.

 

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