Monday, February 18, 2008

Hope, Victory and Passion

Is it possible that Lee Myung-Bak victory in the presidential elections for South Korea rely on perfume?
Reuters reports that a custom scent named "Great Korea" was secretly spread in the crowd around Lee Myung-Bak during his election campaign, with the sole purpose to remind the voters of the same scent later near the ballots of the same fragrance (secretly, of course).

Thankfully, Canadians need not to fear of such electorial manipulation in their vast country; their capital city Ottawa is one of the leading cities in the world for anti-scent legislation. If you ever wondered why, you got your answer now.

Image of Grenuille's charismatic concour with fragrance ruling the crowds in the movie "Perfume: The Story of a Murderer" - courtesy of

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At February 18, 2008 11:46 PM, Blogger heather said...

And isn't it interesting that the perfumers (Christophe Laudamiel & Christoph Hornetz) who created the perfume coffret that was inspired by the book also took on the challenge of scenting the recent World Economic Forum in Davos, Switzerland. I don't think the Forum was electing anyone but the scents appear to have made a very positive impression:

At February 27, 2008 10:03 AM, Anonymous Anonymous said...

Saw Perfume recently, well done in general, good character building, the story moves along at a good pace... it says a lot about human nature as well.


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