Changing the World, One Nose At A Time

A few weeks ago, I received an email from a lady who is what most perfumistas call a "perfume hater". Her email passionately inquired how can I live with myself being part of an industry so full of toxic, carcinogenic chemicals that threat the well-being of humans and the environment.

As I try to do with all correspondence that lands on desk, I answered her questions patiently and with the least judgment possible for her point of view, trying to educate without being to prissy and preachy... That seemed to be the right thing to do, because about a week later, she took the plunge and against her common sense, she bought perfume - a sample package to share with her friends and family - to make up for lost olfactory time so to speak... Not only that, she even posted about it on her anti-perfume blog, titled You Stink!

Today, I received another email from her, with a link to her review of Rebellius - the one perfume that won her heart from the selection of samples she tried, and I have to say, there couldn't be a better way to start this new year of perfume, with new hopes that perfume will gain better reputation even among its "enemies".