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Sunday, September 02, 2007

Instead of Perfume Review: Covet

Since I have near nothing to say about Covet, the new scent by Sarah Jessica Parker (highly connected to the persona of her Carrie Bradshaw character of Sex and the City), I decided to go on a search for the many different uses of the solid perfume compact. Besides the obvious inspiration (or the confusing usage suggestions) of a make up compact (it also has glittery mica dust in it to further confuse you!) - there seemed to be at least 8 uses that I could think of effortlessly for that particular design. Let's see how Carrie is using it in her daily life...
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6 comments:

  1. AnonymousSeptember 02, 2007 2:19 PM

    LOL - some of those are really stylin'! I have a feeling i am not going to like this perfume from what I have heard, but hey, who does not want a pair of Covet Manolos???? :-D

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  2. helgSeptember 03, 2007 9:17 AM

    This is so inspired (truly original) and hilarious at the same time!! LOL!
    They are obviously missing your other talents at those photo+marketing brands out there.

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  3. DivinaSeptember 03, 2007 3:50 PM

    This was PERFECT! Thank you so much for the laughs! My favorite is the faucet - hilarious! I hated Covet btw...

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  4. Ayala MorielSeptember 04, 2007 10:51 AM

    Flora, glad you liked my Covet Manolos. Unfortunately, these are the fanciest flip flops I have ;)

    You'll have to try Covet for yourself before knowing if you like it or not. I thought it was so unimpressive - and especially in comparison to Lovely.

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  5. Ayala MorielSeptember 04, 2007 10:53 AM

    Helg,
    Glad I made you laugh!
    I am selfish, and so I keep all my marketing innovation to my blog and my own perfumes ;)
    But I did used to be in PR once upon a time (promoting social-justice related films, so it wasn't the shark-type marketing really).

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  6. Ayala MorielSeptember 04, 2007 10:55 AM

    Divina,
    Thanks for the lauchgs!
    The faucet was the original idea, just couldn't escape this association from the moment I saw the compact. And I wasn't the only one who found it strikingly similar to those plastic faucets from back in the late 70's... I just wasn't able to find an image to illustrate this association so I had to take my own photos LOL

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